Nestle has axed its range of chocolate that used a new low-sugar technique, less than two years after it was launched.
The Swiss food giant said demand for its Milkybar Wowsomes had been "underwhelming".
The bars used what Nestle described as "hollow" sugar crystals to cut the amount of sugar by almost a third.
Confectionery makers have come under pressure from health authorities to cut the amount of sugar in their products.
Nestle's Milkybar Wowsomes was the first product to use technology developed by the company that creates sugar with a more porous structure, which it likened to hollowing out the sugar crystals.
