The only cure for higher prices is higher prices. Fcoins strategy and others like it where Dapps or exchanges get 'free' advertising won't last long. Soon scalability will be in every system. Lightning networks, sharding, side chains and distributed POS are all examples of how inventive people are working to solve that problem. It's just a process so this won't last long. I won't be signing up for Fcoin however because its superficial value, fadish, and i won't be risking my money with an outfit using that type of strategy.