Now that you are familiar with the concept of a Project and the client's intentions in the back of our mind, we can discuss in greater detail the methodology is illustrated with the example shared in the best interest of the client, the use of an e-commerce website redesign project.
Before we get into the details, it is important to note that, with this method, your clients. If you have websites, digital products or services, and you can also make use of the buyer's intent to method for making these systems more human.
How to determine The Client's Intentions
The first step is the establishment of the company and the intention with respect to the product that you are producing, in this case, an e-commerce site.
Talk with the regulars
We will start with this step-by talking with their most loyal customers. The major components of any of the information we receive from these discussions is to understand when and how the customers interact with the business (i.e., their points of contact, and, more importantly, why do they choose to make of these interactions.
The collection of "When", " How " and "Why"
After talking with the customer, and the second stage involves the collection and presentation of all of the statements about their experiences, when, how, and Why.
For example, the statement, "When and how" might sound like this:" If I were you want to learn more about the Acme products (at the time), I have to use the web pages (the). The "Why" statement would sound like this:"I do this because I know what is going on in the site to give me a high-level overview of the different products that need to be considered when making a purchase. And so it went on.
Update your intentions
After that, we have a list of all these ideas, we summarized the list is, of course, mutually exclusive parameters. Each and every one of these points, ending with the words: "When a client logs on to a web site or application, or system) in which they are planning to...?.
In short, it's just a list. For our example, e-commerce, we can do something like:
When a customer is visiting the site, is gathered...
Buy product
Stay tuned
Understand what your company is doing
Understand what your company is doing
Find your nearest store
Dating dating is the best solution
It's the return of the product
You will receive the answers to your questions
The list seems to be pretty simple, isn't it? Of course, that's what the customers are going to go on an e-commerce web-site. But, given the above, it is not as simple as it might seem.
Below, we compare the latter list, the first column), we see an example of how it would look before, and we compared them with the conclusions of the discussions with the regular customers
Have you got something out of the ordinary? Make sure that the grease-free glass slides in the second list. Pay attention to how they are subjective and specific. This is due to the people's business, you're most likely they will try to get the items, like the "subscribe to newsletter" in the client structure of the list.