The domain authority of a website is a score from 0 to 100 — the higher, the better. To some extent, we can say that this score is showing you how well a website ranks on search engines. The reason is some of the factors influencing the domain authority and improving the search engine ranking are the same.
Remember, this is not a ranking number, neither it has any relation to Google’s ranking. MOZ and various other SEO companies have developed their own tools to predict the website’s rating by taking into account every known factor that is expected to affect rankings. They introduce the score so that it can be used very well to improve a website to get ranked higher in Google SERPs.
A natural increase in the domain authority might take years to get above 50 but if you optimize it well, it can grow within months.
Besides, a good domain score can increase the interest of the users because they trust the website with more domain authority.
Here are some tricks you may use to increase the domain authority of your e-commerce store:
On-Page SEO Optimization
On-page SEO is one of the most important factors for your website to rank higher and for this, you also get to increase the user experience of your site.
Here are the main factors related to on-page SEO:
Optimization of your product photos, other images, videos, and other media components
The use of relevant keywords and their placement in your content that does not cause keyword stuffing
Performing internal linking to your content
Adding headings, meta title, and meta description to your content for better positions in SERPs
Off-Page SEO Factors
This is the biggest factor in SEO which is considered equally amazing for the increase in domain authority.
Your website has a solid link profile if it has:
Backlinks from domains with high authority
Incoming links from relevant sources with high traffic
No or few broken links
Increase Your Social Appearance
To increase your brand power and attract your audience you must be dealing with your Facebook business page and trying to increase the number of your followers either in a native way or via paid advertising. To ensure that you have a functioning social media presence, you should post consistently and thus attract your audience.
Improve the Technical SEO
At first, to improve the ranking and domain authority you should install the SSL certificate on your website. SSL would convert your website from HTTP to HTTPS which has a good impact on your site upon search engines and users. Add organized data to build information helping web crawlers understand the mindset of our content.
This is a brief summary of an article published on Whidegroup blog. If you want to know more details about how to increase the domain authority of your e-commerce store — read the full article