New brand identity + What is the value of dStors?

What is the Value of dStors?
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Very simply: Buyers & Sellers can monetize their shopping! This is precisely how dStors is raising the value ceiling of eCommerce.

Monetize your shopping? Admittedly, at first glance, many will initially view this as a peculiar feature of buy-sell transactions. It’s quite natural because it requires out-of-the box thinking. But with even the most elfin consideration, the conceptual dawning of understanding initially shows as a first blush and then settles into an intense beam of discernment. Monetization of buyer-seller shopping is firmly rooted in positive reward stimuli that reaches beyond completed transactions. Since STORS token rewards can be exchanged for Steem, WLS or cashed out to FIAT; they stand as powerful incentives that impel buyers and sellers to raise their activity levels.

eCommerce has reached the limitations of its potential.
dStors believes that for eCommerce, its value delivery potential has climaxed. What does this exactly mean? Rebates, discounts, coupons and loyalty points all act upstream to a transactional close and are not able to be monetized. In fact, eCommerce channels actively monitor to prevent and even penalize any attempts to monetize the perks of shopping. Has anyone tried to sell airline miles? Be assured, such attempts, if found, are swiftly quashed! The strength of dStors’ value proposition not only covers all upstream benefits of a transaction, but also extends far downstream by rewarding STORS utility tokens; thereby removing eCommerce’s restrictive barriers!

Post transactional buyer-seller incentives are nearly impossible to establish without assimilating cryptocurrency and blockchain technologies. Any attempts to the contrary will prohibitively raise the barrier to entry and thus quickly be discarded from consideration. However, dStors is the first distributed commerce (dCommerce) channel designed to run on the Steem blockchain and present a platform where consumers and merchants can be rewarded for conducting business using STEEM, SBD, WLS and FIAT.

Read The Whitepaper Executive Summary Here
New Brand Identity
To better align with our product and business philosophy, it was necessary to establish an easily recognizable image that will reflect our principles of transparency, simplicity and functionality. Inspired by chermayeff&geismar&haviv - creators of many of the world’s most iconic and enduring brands - we have crafted a mark that features the iconic bitcoin-orange color spot complimenting the italicized letter "d" that appropriately replaces the former industry-standard concept of eCommerce and eMoney. The "d" has been known to stand for anything digital or distributed for some time now, but the revolution really started on steemit.com and we take pride in this tradition and assimilation of core community values represented by our elegant, fresh new look. This is the main logo for dstors.com as well as our blog here on @dstors

dStors Green: Buyer and Seller Communities
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Building communities in the field of dCommerce and bridging the gap between buyers and sellers is our primary focus with dStors Green. A neutral and relaxing shade of green was chosen to better represent our engagement with users. All of our social media accounts that were established to promote steem and dStors to the world will bear this mark. Our discord community was first to see this minty upgrade! A community call to action is going to be published soon and will be communicated through our dStors Green program. Here's to our growth together, steemians!
dStors Red: Charitable Events
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Ideas to help people set up fun and engaging fundraisers to help local communities around the world to take their business online with dStors, charity events, supporting projects and initiatives that aim to give on steemit.com - doing, making, contributing to causes - this is what dStors Red and the respective team curating this area will focus on. We will be opening up positions for those who may be interested in joining the team through our ambassadorship program that we will be launching after the MVP release.
dStors Blue: Company Profile
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This mark will be used to represent our startup and identity program on dstors.io - In order to better "wire" our ideas about steem, blockchains and the power of dCommerce that dStors is leading the way with to press, media and potential investors - a managing company was incorporated to oversee future development of dStors and related products that will leverage blockchain technologies to deliver modern solutions to old problems! We've gathered plenty of feedback, thanks to you guys and will update our whitepaper to reflect these changes.

I'd like to thank all of our current supporters for believing in steem as the best blockchain to build apps on top of and for supporting the world's first dCommerce shopping channel on steem - @dStors. If you're on Discord - you have been assigned a status of Backer and will be eligible to participate in our official representative and ambassadorship program that we will be announcing post-launch plus the exciting @steemmonsters raffle that's coming up!
Delegate to @dStors - now at 130k Steem Power!

Any delegation to the account will yield a 1:2 upvote once per day on any one of our backer's posts. That means if you delegate 3000sp and it generates a vote amount of 0.08STU (at current steem valuation) then you will be eligible to receive a 0.16STU (2x0.08STU) upvote once per 24hrs before our official launch. We're currently building a custom bot to handle these operations so expect some cool announcement on top of this soon!

500SP, 1,000SP, 3,000SP, 5,000SP, 10,000SP, 20,000SP, 50,000SP, 100,000SP, 500,000SP, 1,000,000SP

We can discover our individual powers when we connect with each other.
dStors is here to connect people, empower them and create unique economic opportunities for all.

Join us with suggestions, ideas, and stay up to date with the progress of the project through our DISCORD and TELEGRAM.
You can also show some us love by following on TWITTER and INSTAGRAM, or liking our Facebook page. Thank you!
With utmost appreciation,
@kaliju and the @dstors team.

copy from : https://steemit.com/dstors/@dstors/new-brand-identity-what-is-the-value-of-dstors