SEC-S20W3 | My Business Ideas |Marketing Strategies

Before I delve into answering the bullet question, let me say something. A few days ago I was sent by my aunt to withdraw money; the ATM wasn't working, so I decided to enter inside to withdraw since she banked with them. Normally, I thought the withdrawal would be through a slip; if it was, it wouldn't have been successful because I knew the requirement, which would have been filling in the BVN in the withdrawal slip, which I knew nothing about.

Since it was through the bank POS, I withdrew the money, and I was told by the cashier that I should write the AC. NO and the name of the withdrawal account. I knew nothing about this; to cut it short, I wasn't given the money. Even when I went home to get the details she requested, I had to come with my aunt, and on reaching there, I was moved to speak, which I wanted because of the stress of paying thrice to the bank in this hard economy. I had many questions for them, and I would have been treated better by a proper explanation, but none was given. Read more..........

CUSTOMER CARE

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First, when approaching an issue, we should understand that a customer doesn't express dissatisfaction to expose the brand's incapability but to see improvements that will benefit him. Depending on the intensity of a problem, this approach can be used differently since they don't have a regularity because they are all somehow related. If a customer bumps into your business venture and starts ranting, this is not the right time. Keep listening, Go close to the customer and apologise, give him a seat, and then keep on apologising.

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It is said to solve a problem, identify the root cause, try diagnosing the customer's problem by asking what the problem is, and try to assure the customer of solving the issue. Don't just give him high hopes, but show proof of trying to fix the issue, maybe through process slips (in office cases). For some customers, their cases may not be a total expression of satisfaction but understanding procedures and complaints, so in complaint cases, sit the customer down and actively listen, giving tips in question in places that seem ambiguous to promote meaningful and solution-driven conversation, then try to see how you can help. It is your business, and there is always a solution, so depending on the business, the solution will be found.

PROFESSIONAL HIRING

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If you look at John Davison Rockeffeller's history, he was not stressed out, but old-time newspapers and magazines had it that he was stressed out and suffered many ailments like ulcers because of his fear of delegating positions to people who would have helped him run the business affairs and relieve him of uncalled for stress.

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When employing staff, we must be strategic, especially in the type of business, as it determines the role to employ. Some businesses may not require a manager at the beginning stage unless it crumbles. In employing staff for my business, I will look at the marketing aspect first because marketing is necessary for business growth. The more marketers I have, the more income I generate. My marketer can never be my accountant. I will employ an accountant who will be in charge of the distribution of the goods to be marketed. I know a sales distributor should be in charge of this, but as a growing business, the accountant will take this role. It's a part of their field. I will remain the manager who will receive reports of all the transactions from the business.

Among marketers, a team leader is needed to be responsible for resolving issues. In regards to that, I may not be at all times present, so I may need someone who will be in charge. In my absence, that role should be an operations manager. The type of hiring depends on how much income my business is generating, and roles may differ based on how technologically inculcating the business is. Roles like technologists depend on how vast the business has become locally or globally.

EXPANSION PLANS

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I am not always satisfied with unproductive branches; you go to the head office, and everything is working out just fine, but the subordinate branches are not worth giving a 5-star rating on a scale of 1-10. Why do we think apps in the Play Store come up with updates every quarter or some in the semester? There is a football game I had on my device, and I have updated it four times since the year began.

The reason is that they come up with new features, and that strategy should be employed in your business. Your business needs to be updated; it needs expansion first; As earlier stated, an expansion geographically is needed. Customers may have issues paying long distances to get your service, so look at the location or address where most customers reside and plant a branch there. This will not only boost customers' trust but will also attract more customers.

If I sell phones, for instance, I am sure that though most phones come with their charger, it may get spoilt or stolen from the customer's end, so it would be necessary if I added chargers as a complementary product to assure the customer of getting something that can at some point fit and meet their damages.

AGGRESSIVE or SOFT MARKETING STRATEGIES

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I will adopt all at different point in my business

I read a motivational book by Myles Munroe sometime ago and he said something related to marketing which is buy one get one free, you pay to get what is assumed free, if it was completely free why do you still pay for it, now here is the strategy, what you are paying for is not free but all sum up in the first product you bought, that is one marketing strategy, that is why you can never buy a phone and get one free, it is either you bought in bulk and get it free or never, in this case, the summation of the wholesalers gain inbuilt in the amount of product bought at that time and in favour of the retailer the one phone given for free is beneficial and will increase the retailers gain. Now we can employ this strategy of giveaway; at least a meaningful product of a lesser amount can be gifted to customers that buy in bulk as an appreciation for the patronage.

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I went to an eatery sometime, and the waiter was hanging around. I didn't know why she did that, but she noticed it was my first time. I wanted moimoi to be added to my rice, but since I didn't see it in the showcase, I concluded they didn't have it, and I started complaining to my friend that I would have gone to the other eatery and that they had moimoi (bean cake), which would have been sustainable. After eating, my friend and I were given a survey to fill out. I could remember one question that said, "WHICH FOOD DO YOU THINK WE DON'T HAVE HERE?" I filled out the questionnaire and submitted it. She asked me if I requested the moi-moi(bean cake), and I said no, and then she told me that was the reason for my doubt about the presence of the moi-moi. In summary, a survey is necessary to keep customers engaged and rate the quality of service.

• Another is rewarding regular customers. Your marketers are aware of regular customers, and you can run through payment receipts to track them and reward them.

• Why do you think many love Black Friday? The discount level and the amount of product in supply; at some point when your business has gained stability, the discount could be done annually or in the bi-annual cycle to attract more customers.

• As a business with vision, we must have customer details and, at some point, wish them happy birthdays like banks do, to remind them your brand lives and still cares.

I believe you enjoyed every single piece of my writing with my explanatory real-life experiences; if you did, please stop by @ciru2014, @artist1111, @ngoenyi.