SEC-S20W3 | My Business Ideas | Marketing Strategies

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1. Customer Support: Solving Problems with Empathy
Customer support is always the backbone in any business for retaining loyalty and strengthening brand affinity. If I were placed in a situation where a customer had an issue or a complaint, I would adopt an approach based on empathy, engagement, and resolution. First and foremost, I would give ear time to the problem of the customer to ensure he feels heard and understood. This would be further supported by a sincere apology for the inconvenience and an explanation of how the problem will be dealt with. Working out the problem and making sure this doesn't happen again is an integral part of gaining confidence. This approach will prove to the customer that their feedback is taken seriously and that I am committed to offering a solution in conformity with their needs.

2. Hiring for Growth: Building the Right Team
As my business expands, I am aware that one of the major contributing factors for continued growth is hiring the right talents. The objectives of my company are to develop market share and expand into new areas. For this, I intend to add staff in groups: customer service and marketing people first, and sales and logistics when necessary. The first staff I would hire is that of multi-skilled personnel so that I can pay fewer wages but ultimately have many functions covered. In the long run, my aim will be to have the team I am assembling grow with the business efficiently and in line with short-run as well as long-run objectives.

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3. Expansion Plans: Strategic Growth for the Future
Expansion is an essential ingredient required for any business that wants to grow, and my strategy would be based upon gradual but sure growth. Online marketing and selective local campaigns would be my two drivers to create an extended customer network, which would ensure that my venture continuously generates profits. I also intend to reinvest my profit in new marketing activities and into unexplored markets for the diversification of my customer network. Improvement in the operational efficiencies and new product or service offerings, based on demand, would be part of my expansion agenda. I would keep a constant eye on the growth tendencies of my company and change plans to continue growing in a sustainable manner, along with a development that secures profitability.

4. Marketing Approach: Aggression vs Engagement
Creativity in marketing is a must for small businesses, especially in the scenario when the budget is at a disadvantage. The strategy would be to effectively balance the aggressive marketing techniques with softer engagement techniques. While targeted ads and social media will still be a big part of aggressively promoting my business, I am fully aware that good customer engagement goes beyond the realm of the transactional. Giveaways, samples, loyalty programs-offering things such as these can help in building credibility and ensuring that relations with customers are long-lasting. These activities will help in gaining new customers and retaining old ones for repeat business, thereby building a strong brand reputation.

Conclusion
I am trying to develop a business with a very empathetic customer support system, strategic hiring, well thought out expansion, and a well-rounded marketing approach so that my company will continue to be successful not only today but for many years to come. Each of these aspects will make the company stand out piece by piece for the realization of success down to long-term growth of loyal and dedicated customers.

Finally, I invite my friends, @damithudaya, @alejos7ven and @ruwankumara to this contest which is so great. Let's share your own business idea and strategies-it will be really great to learn from each other!