I agree with what you're saying and it is a superior model of monetizing content the problem i see at the moment is we've cheapented the interenet through these scale first platforms and now users are used to having "FREE" access in exchange for their data and feeding these platforms with hours of the time. Essentially users do all the work and the platform makes the connections between the creator, audience and advertiser. its a rent seeking platform that really doesn't offer much in terms of innovation its all there to centralise money and resources and keep users from exploring other options. Keep them dumb and entertained and distracted and they'll never look for alternatives