Define exactly who you are going to target and this is done by creating a customer persona. As you are creating your customer persona keep in mind that you want to target 1 kind of person, yet be able to solve 100+ of their problems, so they can see you as someone meaningful and of great value. The beautiful thing about business is that people do not care for what you are doing, thinking or believe in, as they only care for themselves, whether their problems are solved and not and they do not care for excuses. So, the more solutions you provide to your audience, the more they are going to value you.
► Question Of The Day: How are you creating your target audience?
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