Hay Everyone and welcome to my first Dtube video of 2019.
Did you come to steem looking for an audience for your content or creativity? STEEM has a limited audience and user base and looking to the community for growth is very inward thinking. We need to branch out, we need to consider traditional social media marketing and content strategies.
A few weeks ago I returned to using traditional social media and content marketing to get more eyes on my blog. Immediately I doubled my traffic and you can do this too.
In this video, I talk about my views on steem users being inward thinking and what we need to do to step outside the steem box. By doing this you to can increase the traffic to your content.
Look outside if you want more eyes on your content and creations.
I hope you enjoy this video, please do leave your comments and feedback below
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I’ve been working with a few people that are just sharing their content here on this platform. They have websites or use another platform like minds, they use YouTube, and they steam over on twitch. They have what I don’t have and that is reach to people not on this platform. Most of them are more than happy to include their Steemit profile link in these places once they learn Steem is legit and see some results on this platform like engagement. Sometimes you just got reach out to these people and have a chat invite them into a discord. Let them see what community is about.
Gaming its rather easy for people to understanding writing game reviews and making something for that. Without having to say the scary word “cryptocurrency” people can just join my gaming community and OMG you guys have some amazing content in this discord. What is Steemit? Ah another one!
Even better I will at times run into people who are working in the gaming industry and are just testing Steemit out. I invest some time, I answer some questions. It’s those people with their new found knowledge that will go out and reach more then I will on my own.
Another guy yesterday after I went over our process of authenticity of ownership when it comes to finding content and trying to determine if that user is on Steemit or if someone just is using that brands name and copy/pasting/stealing the content to post to here. Said he felt like a leech for not doing more in our community. I told him our gaming community cared more about the content and really anything anyone can do we are just thankful for.
I followed him on twitter and joined his discord he runs for his twitch stream. It has hundred of user online in that discord and a blog channel where he is sharing his Steemit links in. That right there is more reach then I have on my own outside of our bubble. Those people join his discord for him not anything else. Now you have an influencer who testing out the waters of Steem.
Before going to bed last night I check my twitter and he ended retweeted one of my tweets. It was our Author Showcase and he found a way to help out in a way he can. Now I’ll admit I’m a twitter noob and don’t fully understand the meaning behind 595 impressions. What I can tell you is I doubt I had anything near that on Steemit. That is also a few times greater than my best tweet so far! It also got some link clicks. While I’ve had a twitter account for a while I only now just starting to use it.
I think we all just try our part in what we are best at. On occasion I put some effort into seeking out and trying to do what I can curation wise when it comes to people with a certain outreach I just don’t have. As long as their content still meets the my communities standards. They often time take some more time since they are in fact sharing from other platforms first. Sometimes it works great other times not so much.
They get skipped over a lot since they don’t think someone would steal their content and share it here. So they just never included their Steemit link elsewhere and to be fair people rarely reach out to them in the first place. They also have other sources for creating traffic so they are not always on top of that one comment some random guy on Steemit sent.
I have quite a few failing methods at this time in trying break out of the Steemit bubble and using gaming to do it. Sometimes I just lack someone with leadership skills and time in wanting to take over a gaming division we are trying to get up and running to target a game. Other times it’s just my lack of knowledge and experience in things like social media like twitter. I’ve also failed a few times to talk someone into developing games here or brining over their existing ones as another place to have an audience.
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wow what an amazing comment and the work you are doing is second to none. its amazing how much more reach influencers have, and there is a marketing strategy that can be used for influencer marketing. Very oftern you dont even have to go after big influencers, but people with maybe treble the following of your self is enough to gain a lot more followers.
There are some new tools that gamers might be interested in if they are already sharing on other platforms. Take a look at share2steem.io. its a cross posting platform and as far as I know, twitch is one of the platforms that users can cross post from.
Its hard to break out of the steemit bubble but it looks to me like you are doing a great job. My advice is try be consistent
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Sorry Paula but I could not watch to the end. My data is also exhausted. But I get your point and I have been saying this a lot recently. We are not just inward looking but we create contents only consumable by steemians. I'm grateful for initiatives like the link777 that focus on creating awareness for the dtube platform outside the steem ecosystem. I also made a video about the power of sharing. Sharing your post on different social platforms is the best way to attract new users/audiences and I have been doing so lately and trying to talk about things that are not steem related
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oh no, I remember the days when I had data limits. Now i have 1G speed always on broadband in my office so I am a rather happy camper.
If everyone on link777 follows each other and retweets we could get a really good reach going. Im going to take a look at your video now :-)
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Steem users are definitely too inward looking.
Recently I have created a writing group that's has several great Steem members involved. We are going to publish a book together on Amazon on March 1st.
Some of the writers on here deserve more recognition and there is simply no guarantee that they will get that recognition here on this platform.
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a kindle book? will it be free or paid? ebooks are a great way for content creators to generate revenue. Best of look with the book. What will it be about?
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It will be a paid book, but we will likely price it in the outside range of the free tier for Kindle unlimited users. I'm thinking $4.99, but I'll have to discuss it with the other authors. We will be publishing it under the name Steem Fiction Writers. We will then list our individual names in the book description and on each of our individual stories.
We currently have nine writers on board, and I'm looking for one more.
With any luck this book will be the first in a series of short story books. The theme is Supernatural.
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that's really cool. Is this writing group hosted on discord a different platform?
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Discord. https://discord.gg/VfKvDt
Most of the channel is private but that link will give you access to the general chat.
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the thing is that many of us - like e.g. me, have actually never been content creators before. It's just a tooo long road and competition is too high on e.g Youtube. Thats why the Steemit/Dtube seems like a nice new "market" where competition is not so big and rewards are immediate. But yeah, we're deffo inward looking. But with limited time many of us have, it's hard to do the opposite. Altho Im trying to follow Nathan on his work which is deffo not inward only.
#zap
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when I started online I was also new to content creation. the lessons you are learning here on steem, engagement, consistency, networking, all the exact same things can also be done off steem. Just off steem there are a lot more people.
I hope to be posting more about all of this, so do stay tuned
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I agree. Youtube is very saturated, it makes it difficult as a small or new creator to gain any traction. This place gives hope of starting while it's still fairly new (and during the growing pains). I think back to how Youtube used to look and used to function and then I think about how it looks and functions now, and I feel like this platform is only going to grow and improve over time with the help of users :)
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I think that we definitely need to move outwards to promote our capabilities here in parallel to improving the inner working of our protocol to support the onboarding of new users. I am encouraged to see that the community has aligned with that recently although the development side seems slow. I wish we knew more about where the Hivemind development stands as I think it would be pivotal to support a horizontal expansion of the communities here.
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ah man I cant wait for the full hivemind features. what I can tell you is that there is a lot of action from 'non steemit inc' people now working on the missing links and I have seen conversations about how hivemind can be implemented without much further work from steemit inc. I think the code is almost ready and there is a github thingy that you can look at to see what development is going on
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Steem seems to be very self centered. Most of the content is about Steen or blockchains. Not a great motivation for creators who try different things.
That needs to change. Otherwise this will stay a monetize forum for crypto nerds.
Don't get me wrong, I like that stuff, but it's a very niche pastime
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well I beg to differ, there are a LOT of content types here on steem, but no consumers or whales interested in that content, so it just gets lost. trying different things is hard. thats why I think steem users need to look outside of steem for the following. okay so they still wont get the value in votes as new users will have such low sp if they were to sign up to steem, but I also think that content creators here on steem need to look for alternative revenue sources from their content other than the rewards pool. And it is doable. I hope to post more about this in the future
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It's impressive that you've doubled yr traffic with social media marketing.
My WP traffic's taken a hit recently - lost about 100K views a month. However the bounce rate and sales conversion rate have both improved... Google must've improved it's search algorithm! I also get half the hits from the States that I used to... my blog is very UK!
I hardly gain any traffic from social media sharing... it's 95% google searches.
SEO is everything and unfortunately there is no way steempress can improve that! Don't get me wrong I love steempress but I now only use it with my second WP blog. I'm too SEO conscious.
BTW - I'm actually going the other way... I improved my page speed by 10% yesterday by disabling the social media sharing buttons!
I was just playing around and that was a surprise to say the least!
You caught me at the wrong time with.this vid..I'm having an SEO week!
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Interesting how different methods work for different content types. Can I have a link to your blog?
with steempress, there is an option to only post limited characters to steem, linking back to the original post. this gives a very strong backlink. Am I wrong with this understanding?
A lot of my traffic is from my email list and social shares, however Youtube and Google provide good results for me too. many people forget youtube is also in-effect a search engine. I just wish I hadn't neglected my own blog for so long....
I need to home in on my seo skills, I might hit you up for some advice
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I've taught for 16 years, set up the blog in 2014... https://revisesociology.com/
It's basically the entire A-level sociology syllabus. I quit work on the back of the earnings last year, problem is it's now taken a dip, so I'm going to need to do some online tuition... 1 Webinar a week with 20 students should earn me enough.
I'm planning to get the subscriptions going through Patreon. This is all very new.
As to the steem back linking thing I really don't know... my intuition is that google wouldn't trust any website where a marginal site is consistently linking to it. It's got 'Google rank penalty' written all over it in my mind. No one working outside of Google actually knows for sure anyway. I've had the most useless chats with the support team from WP.com about SEO, they know even less than I do.
I think the most important thing for SEO is a clear hierachical structure - one or two pages with real depth for the key words you're writing about and then lots of smaller posts around those key word topics linking back to your main post so it tells Google 'this is the landing page, rank this'.
I'm trying to refine my structure, it's a monumental task! I'm not an SEO expert BTW!
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great plan, I see a few others are also trying out patreon too. So did you make most of your earning from google organic then? that's well impressive if you did. I remember when I gave up work on the back of earning from online courses and the same thing happened to me, a drop the following year. So I had to learn marketing and learn it fast.
Would you consider putting a 'free' short course on the likes of Udemy with the upsell to premium on your own site?
Im also wondering what platform you use for your webinars? I use zenler, but when we had dlive, I did try a webinar on that, just as an experiment. Didnt work out all that well in the end because the comments were off chain so I couldn't reward them.
Im hoping with my site, i can use steem as added value over other blogs on the same topic. In not using steem to monetize my site, but incentivize users. I took a dip too over the last 12 months, but I can put it down to focusing on steem instead. Hopefully now I can recover from the dip if I put my efforts back into what I was doing before.
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It's been a lot of work putting it all together... I think I rank well because A level sociology has some quite niche search terms and >40K students.
Also because everythings connnected it's quite easy to structure it/ link it together genuinly without gaming it for SEO.
But nothing lasts forever and there's competition.
As to a platform I was gonna use Adobe Connect but I think I've now found a cheaper option (can't remeber the name off the top of my head)...I used WizIQ a couple of years back which was OK!
I do want to do a free Udemy course for marketing - I've just got a few more things that have to come first!
I know very little about marketing TBH!
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you can host live webinars for free on https://www.learnitlive.com/.
As wells as having to learn the marketing ropes, I also did a lot of research into platforms, instructional design and elearning. I was in a very good community on google+ for online educators, but with google+ going they are now looking for new options.
lol when one works online, there are always a few more things to do.
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I'll check out 'learn it live'... cheers
There is a lot to research where e-learning is concerned.
I'm convinced it has to be part of the future for schools and colleges too - contracting out more and more learning to private parties like us.
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Ahhh..what a lovely sharing @paulag I watched it completelly and love to hear you more and more...I can hear you whole day👌...I just came back into tweeter and opened a new account to focus on external factor either bringing more user or following other steemian.
Well .I already started to feel I got a very limited audience and not getting much exposure ...anyway it was a great insight on steem and thanks for sharing....Happy New Year.👍
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thank you so much for the kind words @steeemflow. In fairness to steem, if you post about steem and the blockchain you will get an audience lol, but lets face it, many of us dont want to post about that and those that do step outside this content box, find it hard to get a good following here because we don't have content consumers
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I agree with the point....kind of same content was stated earlier in taskmaster4450 post.
It is all about bringing fresh minds to pump up the existing attitude and it definately a positive approach. I will sure looking forward to change myself with the flow and bring more insight on the said topics....
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THE POWER IS IN THE PEOPLE!
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whoa, numbers don't lie! Amazing to see what a little social media engagement can do!
I'm new to all of this but I am excited to learn more and become a better part of this community; I find your videos helpful!I know this is all still a new market and there is a bit of a learning curve, but I really do feel as though
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Happy New Year :)
Watched the whole video and I must strongly agree with Discord cannot be searchable by google and most people here on Steem think Discord is the actual Steem.
I know people use Discord because it’s convenient and it’s a wonderful tool but we not reaching out to the masses.
I’ll be doing Twitter live-streaming from this week almost daily to bring Awareness of our Blockchain to the world and also I’m working on a model called Tweetit Rewards where I only upvote content that shared on Twitter with #STEEM
Looking forward to talking with you soon:)
Good to have you back here with Dtube :)))
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Hay @nathanmars thanks for watching and for commenting. If we can get people to step outside of steem and discord we would have such a big reach as a community. I would even like some community leaders on discord to consider moving their community, but thats for a different video.
great to hear you are doing some live streaming on twitter. Im going to do some videos sharing my social media and content marketing tricks, and I am also going to be looking at those using the likes of steempress and reward those creators where I can.
Did you know there is a twitter steem tipping bot? I have never used it myself but I did hear there was one available.
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Thank you so much for your unwavering contribution to our Blockchain!
Sorry for the late response..
I did look into Twitter steem tipping bot.
Send you a message on Telegram..
Talk to you soon:)
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nicely done @paulag ... it's not often I listen to an eleven minute video but your content was worth it. I've been doing my non-steem centered posts from one of my blogs using Steempress
I have a few ideas I'm working on in 2019 and focusing on just those currently on Steem is limiting. Focusing on a wider audience presents opportunity to promote Steem as well.
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"Focusing on a wider audience presents opportunity to promote Steem as well."
this is key. Im going to do a few more videos around this topic, maybe share some of the stuff I learned that worked for me over the years :-)
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sounds like a great idea @paulag ...I'll be watching for them.
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Hi dear @paulag, great job, congratulations.
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Dear, You shouldn’t have not comment at all. You engage really well on Discord...
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I do not really understand what he says in the video, my native language is Spanish. I congratulate you, for the quality of the video, how you speak, how it is expressed, it is a good video and they encan...
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Great VIdeo, thanks it gives me a new perspective
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Hi @paulag!
Your post was upvoted by @steem-ua, new Steem dApp, using UserAuthority for algorithmic post curation!
Your UA account score is currently 7.013 which ranks you at #90 across all Steem accounts.
Your rank has not changed in the last three days.
In our last Algorithmic Curation Round, consisting of 256 contributions, your post is ranked at #14.
Evaluation of your UA score:
Feel free to join our @steem-ua Discord server
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This post has been included in the latest edition of SOS Daily News - a digest of all you need to know about the State of Steem.
Editor of the The State of Steem SoS Daily News.
Promoter of The State of Steem SoS Weekly Forums.
Editor of the weekly listing of steem radio shows, podcasts & social broadcasts.
Founder of the A Dollar A Day charitable giving project.
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Hey @paulag, this is an amazing post with a lot of
You have been curated by the @ddaily curation team and we are grateful that you shared your work with us.
If you want to know more about the @ddaily family - then please check out our channel and
do not hesitate to connect with us via discord. You can find the link at the botton of every post of us!
THE POWER IS IN THE PEOPLE!
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It's a very good point, however I am now allergic to traditional social media , as they really make me truly unhappy, and more importantly I don't recognize myself with the audience, I really despise mass censorship and control of the info, so I need to brave myself and learn how to play the game like everyone else...
I still think that the best way to promote is yourself, is to buy some ads... That simple... (even if some of those likes are fake on Facebook for e.g)
I've never managed to grow that snowball effect you are mentioning, not without spending money
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