Duties of Fashion Designers
Fashion designers typically do the following:
Study fashion trends and anticipate designs that will appeal to consumers
Decide on a theme for a collection
Use computer-aided design programs to create designs
Visit manufacturers or trade shows to get samples of fabric
Select fabrics, embellishments, colors, or a style for each garment or accessory
Work with other designers or team members to create prototype designs
Present design ideas to the creative director or showcase them in fashion or trade shows
Market designs to clothing retailers or directly to consumers
Oversee the final production of their designs
Larger apparel companies typically employ a team of designers headed by a creative director. Some fashion designers specialize in clothing, footwear, or accessory design; others create designs in all three fashion categories.
For some fashion designers, the first step in creating a new design is researching current fashion and making predictions about future trends using trend reports published by fashion industry trade groups. Other fashion designers create collections from inspirations they get from their regular surroundings, from the cultures they have experienced and places they have visited, or from various art media that inspire them.
After they have an initial idea, fashion designers try out various fabrics and produce a prototype, often with less expensive material than will be used in the final product. They work with models to see how the design will look and adjust the designs as needed.
Although most designers first sketch their designs by hand, many now also sketch their ideas digitally with computer-aided design programs. CAD allows designers to see their work on virtual models. They can try out different colors, designs, and shapes while making adjustments more easily than they can when working with real fabric on real people.
Designers produce samples with the actual materials that will be used in manufacturing. Samples that get good responses from fashion editors or trade and fashion shows are then manufactured and sold to consumers.
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