chapter 10 free things you should do:
get a google account
get a bing account
embed the code for google webmaster tools or as it is now called google search console this will let google know about your site and give you tonnes of great data about your site, improvements you can make and errors that your site is throwing up. This lets you submit a sitemap and tell Google of any changes.
embed the code for bing webmaster tools same as google webmaster tool but for bing/yahoo loads of data and a route to let bing know what you’re doing
embed google analytics code, more data, more ideas on how you can get more traffic, great keyword tools
log into google my business and claim your free business listing, this will help your online visibility in local search
start your social media outreach work by making accounts with:
google+
Facebook (list as a business, not a person)
twitter
linkedin
instagram
youtube
vimeo
pintrest
tumblr
reddit
flickr
vine......
etc social media is an area that trends, new platforms come and go with a hard core of big names that work really hard to stay popular. Decide which ones are relevant to your business and start adding content to them, this will build trust and your pipeline of contacts that know you and what you do. I search on “top social media platforms” once in a while to see what’s new.
If you search on “social media management systems” a selection of platforms will come up that allows you to add all your social media logins to, then you can broadcast over all channels from one point, lightening your load and making your output more effective.
You can even line up and schedule the release of content to keep signals being transmitted even when you’re on holiday!
- Search on “local business directories” and add your new business to a select few. By select I mean genuine local directories that people might use OR industry specific directories that help people find specific trades and skills. AVOID automated systems that promised to generate links by adding your website to thousands of directories. As tempting as this sort of thing sounds the links are at best worthless or may harm your search engine results as they count against you.
When the mood takes you write some content on your topic, this can be a blog post for your own site, a piece for another blog or site owner that they might publish in exchange for a link or a swap out for existing content on your site to keep things fresh. The engines like and value activity.
Link up with the SEO press, I follow Search Engine Journal, Google Small Business and Search Engine Land. They can conspire to make the SEO game seem super complicated, it is of course not, the pillars are simple a quality well optimised website with quality back links and quality social media output. Easy eh?!?
I hope you have gained from reading this, if you would like to hire me to help with your e-business, get in touch.
mailto: [email protected]