Hi everyone its saifulecomclips here from zika analytics and today during this article I'm getting to walk you thru my eBay title building strategy to drive more traffic and more sales to your listings so let's start with step favorite and is knowing how does Cassini rank your product you almost certainly asked yourself why it's important for us to seek out out how does Cassini rank your product if we came to the present article to observe the way to build titles now this is often often the essential understanding once you come for program optimization on eBay is to know how an enormous algorithm works and this is why I started this video with this slide so let's undergo the foremost the most criteria Cassini ranked the products from so it's starting with SEO and pricing it's our title item specific description and that i was asking price it's happening to seller performance and therefore the feedback score we've the vendor rating returns disputes and tracking the returns rate disputes rates then on tracking updated on time LOL shipping and return policies how briskly we are shipping and the way long we give our customers to return the products then and one among the most criterias which are affecting Cassini the most is that the sales and conversion rate means the quantity of sales compared to active listings the traffic compares to cells and the listing click-through rate now of these three things are the explanations cassini ebay template algorithm plan to rank our product on page one the most and most vital is that the SEO then it's moved to the vendor the sales and conversion rate then to the vendor performance and it is vital that you simply know it because building titles isn't everything initiative is to find the proper product.
product that we will compete for with the worth compete with the with the very variation we provide and also see that there's not too many competition selling an equivalent price once you discover this product then come the a part of building titles but albeit you'll build the simplest titles within the world and that we just attend product without demand or with tons of competition you'll probably not sell this product so remember step favorite is finding products and without understanding how eBay algorithm works we will not find products and also we will not optimize our titles now let's move to what we will do and what we will do okay now the thought is to specialise in what you'll actually do and this is often often with everything you are doing in life not only with title building with every business stop waste some time on things that are out of control I hear people telling me what I can do I just start sell but I even have zero sales or I even have very no amount of feedback sir i do not have feedbacks in the least how should I start if i do not have any of these how should I start and this is the most problem of individuals stop specialise in what you'll not do now regarding title optimization what you'll not do is you'll just increase your sales from knowing you'll not just increase your conversions from no well you cannot increase the quantity of feedbacks you've got immediately and you cannot improve your seller performance in at some point it is a process okay so focused on what you can actually do now what you can actually do is choose items supported demand and competition so you select item with low competition with high demand items that you simply can actually compete for that the competitor selling this item isn't now competitive with fifty five hundred thousand feedbacks and thousands of cells and selling this product for a price you cannot compete okay once you found this product focused on optimize the title optimize the item specific and optimize the outline if you'll specialise in what you can do first of all of your life will look far better second of all you'll be doing much many far more things which affect your business on a positive way alright so let's move to subsequent program optimization the way Cassini liked it so before we dive during a live example and truly building a title together.
I want to point out you here what are the most pillars for proper program optimization on eBay so Cassini friendly titles what's important for eBay algorithm once we build title first of all is that the keyword placement the strong keywords would always be placed within the beginning of the title it's extremely important second thing is using long tail keywords not only dog OR circuit as longer search cubes you'll use the higher the traffic you'll get because are often "> this is often often often often not getting to be tons of traffic but it'll be very warm traffic very able to buy traffic for instance if you're checking out for safety gate then you'd probably write baby safety gate or indoor safety gate or dog indoor safety gate you are doing not just go and right gate right so this is exactly that and therefore the refore the last one is uniqueness doesn't suggest we've to form completely new title but we'd like to form sure we've a minimum of one or two keywords which make our title different than our competitors if we just copy and paste it'd work except for the end of the day eBay just see you as a replica and paste and it isn't something the algorithm actually walk now let's move to cocina friendly description if you would like to create Casson if any description you would like to make bound to make rich item specifics now people don't really feel the item specific or they only fill it with confirm to fill relevant information like size models colors and any information which is vital for the merchandise yourself lately eBay also requests more item specific fields as a compulsory so confirm to fill all of them with the right information and second is priority prioritized title within the description once you build an outline confirm you've got a main title and this title can be precisely the same the title of the merchandise plus the keyword you could not add on the title because the the merchandise title limited to 80 characters on the outline you'll write as many as you would like just confirm to edit there if if there are like important keywords and the last item may be a basic HTML now what it means for instance all those descriptions filled with pictures filled with design this is not something Cassini actually like simple description only text prioritized title bullet points everything is obvious everything during a good size this is what you would like this may work the simplest from you from program optimization purposes so guys within the next a part of the video we're gonna dive during a live example and i am getting to show you ways actually we will build titles fast to drive traffic and sales see you then alright guys so I steel oneself against your example and that i found this product here it is a digital handheld radio scanner two way police ham transceiver portable antenna it's selling for $36.99 sold 146 times within the last within the lifetime and appears like it's got out of traffic here it's saying that there's eight views per hour and therefore the refore the product the ebay listings look quite good we'll undergo more things during this listing so but I found exactly similar product here selling for 2099 okay the title is totally different and it's all just one time since its listed and why this is often an excellent example because you'll see that the worth here is lower the worth here is higher it's precisely the same product and still this listings managed to sell far more and that i want to offer you the instance here for the program optimization this seller did and why he managed to urge more traffic now you remember within the beginning we talked about what are the most things cassini rank our product for it had been title right it had been price it had been seller performance which suggests the rating and the regeneration rate our shipping where we ship from then i will be able to describe our item specific and our description now if we'll undergo these listings you'll see title and it's basically filled with keywords here digital handheld radios hook up with a police entrance ever portable antenna appear as if it's filled with keywords we'll analyze it in few minutes i will be able to scroll down i will be able to see use free shipping here his feedbacks not so high 1800 his regeneration rate is alright ninety-nine point eight point six his item specifics looks amazing as you'll see he filled everything from type frequencies brand UPC operating voltage output power model channel memory he made sure the item specific gives all the knowledge a few product and appearance at his listings he had a prioritized title okay he could add more keywords to the title he just copied an equivalent title he have simple bullet points some description some function information and basically that's it so he keep the the outline very simple very low HTML item specifics is full title is amazing and price is really above the competition but along side all of this with normal seller performance you do not have such a special seller performance 1,800 basis so isn't "> it isn't so high from what we will see this guy put the main target on title item specifics and in description and its work alright for him now let's take exactly similar product this said I even have 250 feedbacks is positive feedbacks it's extremely low 97 are often "> this is often one thing we will see second things the title guys take a glance on the title he use you the name of the brand bow friend you v5r a the name of the model then he put walkie-talkie alarm LED flashlight two-way radio dial bent and again you v5r a so he means tons of keywords now I'll return to the presentation because i would like to point out you the to research these two titles in parallel so you'll see the difference and learn from it so here is that the example for the Cassini friendly title we've title 1 okay now I painted the priority of the keywords from in green red blue and black okay red is that the most vital keyword blue is that the second important and green is that the third important title one among the listing that sold 100 forty-five cells start with digital handheld radio scanners so basically digital handheld handheld radio scanner can be one long tail keyword okay albeit digital is not as important as a handheld radio scanner I put the brackets here that you simply also can separate between the long tail keywords two shorter keywords we've as a radio scanner so basically only within the first four keywords here he combined four different long tail keywords digital handled radio scanner handheld radio scanner and radio scanner sorry three long tail keywords the second things that come after this part is that the second important keywords and is that the two-way police ham transceiver so having the two-way transceiver the police transceiver so basically all those blue keywords are cures which also are searched but not as as relevant as this one and he managed to put them directly after the strong keywords here then a transportable is differently to mention handheld portable so it's it got the green color here.