Hi, in this long, way short blog, I will share a few of my experiences with you the five effective strategies for doubling your eCommerce business in 2021. The problem with eCommerce while ecommerce seems to be a great business right now, Brian Cornell, the CEO of Target, an online retail platform that eCommerce is a bear.
It's tough to maintain growth and profit in the eCommerce space for three reasons. The first is that the market is maturing. Google and other platforms are thinning the herd, giving the top three to five advertisers in each vertical the upper hand. Moreover, more prominent companies are starting to invest heavier online. Being stagnant is not an option. Those businesses that do will eventually go out of business, but first, a bit of myself.
I've been in the internet marketing field for ten years now; with such extensive experience, I could say building an online marketplace platform like eBay or Amazon would greatly help one who seek to hit the eCommerce segment. But before that I give more resounding strategic advice to eCommerce businesses like yours without further, the top five strategies in 2021 that you need to double your business.
Top 5 Ecommerce Business Strategies That Works Well in 2021
I would list them out here to better understand five eCommerce business strategies to go boom on the market.
One - Going international
Two - Understanding the Google Ads shift
Three - Understanding how e-commerce is going visual
Four - Effective retargeting strategies
Five - Attribution modeling
Going international
Moving globally amazes me how many companies don't even think of selling international. We found that our clients that do get over fifty-five percent of their sales through other countries.
So all the challenges seem overwhelming, from payment processing to shipping and warehousing to language barriers that exist in International, it's not as hard as you think. It is the bottom line, if you're not yet doing international, you can double your business just by expanding.
Understanding the Google Ads shift
Google has made a number of significant shifts that make it clear that to them, it's not about the actions that the user is taking but rather more about whom the user is and what they want to this end.
There are several ways to modify your strategy to retarget your customers, for example, with unique messaging based on how they interacted with your site, what devices they're on, who they are, their age, their gender, their income and much much more these are strategies that most SEM companies are not aware of and are not using and that's something that we can help you.
Understanding eCommerce business behaviour
How you can leverage that better ecommerce is going visual platforms like google shopping amazon product ads. eBay eCommerce network is going mainstream, and you need effective strategies for each of these channels right now.
They're a lot less competitive; however, in the future, there will be a lot of there would be a lot more competitors coming in. You need to be on their first retargeting strategies. Retargeting has become far more potent in the past two years. It's so many companies don't use it properly; from not taking advantage of Facebook ad inventory to overpaying on retargeting vendors, we can help you navigate the treacherous waters of retargeting.
Ecommerce Attribution modeling
Attribution modelling is one of the main challenges that business owners don't even realize is that they often give the credit for a sale to the wrong channel. Did you have the coupon site really drive a new customer, or did they just help maybe close the sale?
So oftentimes your double-paying or you're overpaying for specific channels while underpaying for the channels that will help grow your eCommerce business many companies who use effective attribution modeling see revenue increases of thirty to sixty percent to their bottom line?
Wrapping up with best eCommerce business strategies
I'm looking to help a select group of retailers with their e-commerce strategy. Suppose you are a critical ecommerce business and any of the five points above resonate with you.
In that case, I'd like to offer you a free consultation on building an eCommerce business with the latest eCommerce called "Online marketplace" like Amazon, eBay and several others from scratch, or you can leverage highly sophisticated eCommerce extension to turn any eCommerce store into a multi-vendor marketplace platform to scale better.
Thanks, folks!!!