The key to online success is constant change. As the field of ecommerce redesign best practices is continuously evolving, you have to keep up if you want to remain competitive. If you have only recently decided on a ecommerce redesign, you are quite late. However, it is better late than never.
The fact is that you have no option but to prepare for change. Google is regularly updating its algorithm, and ecommerce sites are switching to a mobile-responsive design.
You have to focus your efforts on establishing a relationship with customers and showing them that you value their needs through a ecommerce redesign best practices.
When it comes to ecommerce website design, consumers want something simple and convenient. The ecommerce industry has become extremely competitive. People use the search engine to look up items and are drawn to the aesthetics of a website more than anything else.
The following need-to-know ecommerce redesign best practices should be considered to take your website to the next level.
1.Focus on ROI
One of the best ecommerce redesign practices that you need to know about is focusing your efforts on ROI. The main goal of redesign itself should be on increasing traffic, customer retention, and the conversion rate.
Each design element or feature needs to be measured in terms of these goals. Otherwise, there is no point in using the element. Moreover, you also need to increase the back-office efficiency. Generally, it is tied to ecommerce re-platform and not redesign.
Through re-platform, you get to address concerns involving ecommerce technology solutions. On the other hand, ecommerce redesign deals with branding, page flow, traffic, and more.
Brands tend to redesign by migrating from one solution to another to ensure that the site layout and infrastructure are supported. But, this is not always required.
2.Test Often
Testing is crucial in the world of ecommerce redesign. It is vital that you test the performance of new functionalities and redesigns often. The more you test the website, the better. Now, it is not possible to test all the time.
If you are unable to test before launching the redesign, you should at least test it after its launch. Prior to the redesign, you have to measure the site performance continuously for a period of three months. Then, you should give the redesign some months before you make a comparison of the performance results.
Once you have made the changes and the performance of the site improves, you should reach out to your designer team or ecommerce technology provider to draft a copy for pitching publications covering your success.
It offers brand awareness and PR opportunities to highlight your position in the market.
Some of the things that you need to test along the way for increased success are mentioned below.
• Simplicity: The first thing that you should do is remove website clutter. Include prominent CTAs and focus on-site search functionality. It will move customers through the desired conversion funnel quickly.
• Natural Flow: Another thing that you cannot overlook is the flow of the website. Provide a natural flow for customers to move towards. Once again, CTAs must be utilized to push customers to make the desired decision.
• Rethink the Button Copy and Color: Next, you have to optimize the button copy and color to boost conversions.
• Offer Assurance: To ensure customer trust, offer assurance to visitors in the form of user reviews and social proof.
3. Think Mobile
Every successful ecommerce website knows the importance of being mobile-friendly. You have to think mobile if you want to attract customers and keep them hooked.
Google has made mobile-friendliness a priority when ranking websites. It is due to this reason that mobile-friendliness needs to be a requirement.
When you redesign the ecommerce website, think critically about how the website would appear on a mobile device and resize the design accordingly. There are plenty of tools that you can use to test your design on a mobile device.
If it is your first time focusing on the mobile redesign, you should know that devices change all the time. Make sure to provide a responsive experience to visitors. Never wait to adjust the website for new devices, as it would mean that you are losing out on customers.
Read More: https://www.hiddentechies.com/blog/ecommerce-tips/ecommerce-redesign-best-practices/