The importance of business website optimization
Website optimization plays a very important role in managing long-term business goals. A well-optimized website has a clean interface and a good conversion rate. This will bring more traffic to your website as well as improve the performance. The optimization must end in featuring your website in the top-ranking pages of Google. After ranking people will easily find you. Also, your sales and conversion rate will rise.
After optimization, search engines will be able to better index your web pages and help improve ranking. Optimization is a must for any website, no matter if it’s big or small, to stand out among others.
Effective ways to optimize your business website
Increase your page speed and improve the user interface
Even 2 seconds delay while waiting for a site to load can harm the conversion rate. A few users will be satisfied with slow page speed. Increase your page speed by improving server response, optimizing images, and reducing redirects.
User-friendly interface, readable content, and simple navigation can increase conversion rate by up to 7%.
Make your website mobile-friendly and responsive
The optimization of your website for mobile devices leads to an increase in the conversion rate and driving more traffic. Look out for signs of low-quality web hosting and switch to a reliable web host, redesign your website for mobile optimization and enable accelerated mobile pages.
Use on-page SEO optimization
You can also use on-page SEO optimization for your web pages to rank better in search results. Use different elements for optimization. Meta descriptions, targeted keywords, web page URL, and headings are important in on-page SEO optimization.
Avoid too many social share buttons and captcha
There are plenty of different social media these days. Avoid embedding too many buttons for sharing. This can cause problems such as distracting people or reducing the click-through-rate of the website.
Captcha affects your optimization to some extent. Turn off the Captcha option when it is not required as it will help.
Focus on the content of the site
Great content with targeted keywords helps to increase traffic and improves the conversion rate of the website.
Original and specific content is preferable by everyone, especially by the search engines. Providing valuable information will help to engage the users.
Add videos on homepage and testimonials
Videos are more acceptable than texts in this day and age. People would rather like to watch than read. Add a video on your website. This will help to get you more traffic and increase user engagement on your site.
Add faqs and customer reviews
Faqs and customer reviews will help the customers to find the answers to different actual questions. This is how people will get more information about what you sell.
Use live chat feature with short landing page
The live chat feature can increase the conversion rate by up to 30%. Use live chat feature with automated chat greetings, post-chat surveys, and tracking the audience preference. You can increase the sign-ups on your business page by up to 13% by keeping the landing pages short and compressed.
Use A/B test of your website
A/B test is required for the outdated sites that have limited traffic. A/B test is effective to increase the conversion rate of your website if done right. Change the page elements or control version of the site with this test. If you are doing it technically then test your website gradually or radically.
Why Magento 2 optimization is important for you
Magento 2 performance-optimizing is really important for your business as it leads to a great experience spent by the customers on your website. Customers will definitely appreciate a shop with faster loading. It becomes easier to increase the conversion rate and optimize the revenue when Magento 2 performance is optimized.
