According to Statista, the eCommerce market will increase its sales by 246% by the end of 2021. eCommerce market is booming each year with online stores offering huge discounts, offers, and convenience to the end users. eCommerce trends have undergone massive series of changes during the last few years. 2018 witnessed an increased use of mobile devices for shopping and use of augmented reality and other advanced technologies.
The worldwide eCommerce revenue amounted to USD 2290 Billion – Statista
If you own an eCommerce store, having eye catchy images and an eCommerce plugin is not enough to sell your products in 2019. Store owners need to keep an eye on the latest eCommerce market trends to bring innovations in the marketplace. eCommerce website development companies are thinking out of the box to deliver attractive and easy to use online stores.
We have listed top 12 trends that can transform your eCommerce business in 2019.
1. Growing use of mobile commerce
Mobile devices are used widely for online shopping. With the growing use of mobile phones and tablets, there has been a boost in the eCommerce industry also. If your online shop isn't mobile friendly, you could be losing a lot of business. 40% of the online shoppers who had bad experience while shopping from a website through their mobile devices never turned back to the same site. Instead, they looked for competitors for online purchases. A strong mobile experience can give you access to more shoppers all the year round. Make sure that your website works well on all the smartphones and mobile devices to help you get measurable advantage over your competitors. Responsive layouts, SEO optimization, and visually-oriented content contribute towards a positive mobile experience for the users.
2. eWallets
For consumers, digital wallets are a great alternative to using debit or credit cards for both online and in-store payments. eWallets prevent credit card fraudulent activities. Google Pay, PayPal, Stripe, Samsung Pay, and Apple Pay are some of the common eWallets used by people all over the world. We can expect the surge of eWallets in 2019.
3. Dynamic and Intelligent pricing
Online shoppers are getting smarter day by day and prefer comparing the prices of products and services online before making a purchase. Adjusting the prices according to the current market conditions help you stay competitive. Retailers and online store owners make use of dynamic pricing to maintain profitability. eCommerce store owners should adjust the prices based on the changes in supply, customer demand, and other factors. With the new advancements in the dynamic pricing process, you do not need to manage the prices manually. Intelligent pricing leverages AI to analyze the existing marketing conditions and generate the best pricing for your online store. Store owners can make strategic pricing decisions in a better way quickly using this advanced technology.
4. Augmented Reality and Virtual Reality
This is one big move in eCommerce industry. Augmented Reality and Virtual Reality help the store owners create an environment that seems real and helps buyers choose the products according to their preference. Imagine that you need to buy a new sofa and there is a store that offers a solution for you to image how different sofas look at Sephora, a French cosmetic store uses augmented reality app to help users try different makeup looks without leaving the comfort of their space. Lenskart is an Indian eCommerce platform that allows the users to try hundreds of frames virtually.
.jpg)
Congratulations @iverve! You received a personal award!
Click here to view your Board
Do not miss the last post from @steemitboard:
Vote for @Steemitboard as a witness and get one more award and increased upvotes!
Downvoting a post can decrease pending rewards and make it less visible. Common reasons:
Submit