Shopping has now become an interesting hobby these days for both men and women with plenty of online stores and marketplaces. Not only women, even men have been involved in almost everything from electronic gadgets, clothing, household and almost everything from an Ecommerce store. So, it has become necessary to think of something remarkable for an Ecommerce platform for driving more traffic and orders.
Clearly, the rise of online buying is due to the several advantages it presents. So instead of discussing the benefits of Ecommerce, let’s just focus on how and what can make your store stand out from others. It’s the design, layout, and functionality that can take you to the top. Ultimately, efforts must result in improving the customer experience while they shop online.
1. Ease of Use
The most important aspect of a website is ease of use. To create a good design, you don’t need to sacrifice anything to achieve it. The goal is to help customers get what they want in a quicker manner without having to engage in unnecessary activities that cause confusion to purchase. Online retailers have only a limited time to make a sale. So try to get the user experience by providing shopping filters, categories, and comparison capabilities. An E-commerce website should be a competitive advantage and it should not be a troublesome experience.
2. Wish Lists
An Ecommerce website that does not use the wish list is losing revenue on the virtual desktop table. So, what is better than having a customer’s wish list items they want and most probably the will buy in the future? That’s absolutely like gold in the pocket. As the buyer shares their wish list with their friends or family, it increases your exchange rate, which sends free traffic with inbuilt social proof to the website.
3. Find-in-Store
Not every customer can find their need product on your home page. So, there should be a find-store option. This makes it incredibly helpful to see which local stores have products in stock. Customers are just going to research and make a purchase in person. This is true for ecommerce websites because more than 80% of teen customers take a research before buying the store.
4. Related Items
Have you ever noticed the “you might like this” option in any online shopping websites? What do you do after watching it? You must click on it and verify what is the recommended product. This will create an eagerness to the customer to check what they have been suggested. So, providing Related Item option in your Ecommerce website will let the customer find a similar product to their search result. This will make the customer check out the related item and if they like the product, it will lead to a successful purchase
5. Social Proof
The next big thing to make your website more popular is social media. Social connections are really inevitable and provide an opportunity to have a better bond to build confidence amongst customers. Connecting the social profile on your ecommerce website helps you increase your brand character. Social media provides ecommerce brands to provide authenticity and connect an emotional connection to their products. To attract the attention of social media people to connect your E-commerce website to social media like Facebook and Twitter.
6. Security Features
Nowadays, online transactions have become part of our lives. Meanwhile, the online website may be a target for cybercriminals. This is very difficult for online retailers to take steps to protect their customer data and to ensure privacy. This is a difficult step, but it should be done in order to get confidence from your customers. It all starts with secure Ecommerce platforms. Most of the high-end ecommerce platforms like Magento, Prestashop and many provide excellent security features for your online store.
7. Advanced Payment Options
Providing different payment option is one of the challenging tasks while building an Ecommerce website. And this is one of the main tasks to be done properly. Providing advanced payment option is a must-have feature for an e-commerce site. Customers will make regular purchases if the payment gateway is satisfied. Allow your customers to select a payment gateway. So, if you control the payment options, explain why. This makes the brand awareness of its buyers and builds confidence.
8. Return Policy
It is essential for an Ecommerce website to include Return Policy feature. It is one of the trust building factors of online selling. It gives an assurance to the customers that if they are not satisfied with a product or need a replacement, the brand is there for them.
9. Consumer Reviews
Shoppers care what others have to say. If your product pages have consumer reviews, you’re helping shoppers make a final decision. Not all products have positive reviews. In fact, many have both positive and negative reviews, which, makes the shopping experience which makes shopping experience real and true for the shopper.
10. Frequently Asked Questions (FAQ)
Before purchasing a product customer will definitely like to know about the product, right? Most of the time, the customer will make research on Google. But in some cases, it will not be helpful or they might not get a satisfied answer from Google. Providing an FAQ section will help the consumer to get every related question from FAQ site in your Ecommerce website. So, an additional information section details & frequently asked information can establish credibility and builds confidence with the buyer.
Before creating an Ecommerce website, make sure that you are providing these features in your Ecommerce website in order to make it a user-friendly website.
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