How to Create a Web Presence for Your Small Business

1. Establish clear goals for getting setup online

Before you start setting up your online store you will need to create some clear goals for your business. You will need to ensure that your online activity line up with your business goals. Some of the things that you should consider include:

• Who is your target and whom you are serving?
• What are you offering?
• What communication channels and platforms will you use to attract target?

2. Get a memorable domain

This is one of the first steps that you need to take to get things rolling with building a digital home for your business. Have you ever heard someone say to you “check me out on the web at “XYZ.com”? This is exactly what a domain is. It’s the name that points to their site. The domain name that you use for your website or blog address should be easy to remember. It must also be unique to your business, short and easy to spell.

3. Setup a Website

Setting up a website or blog is a super essential requirement for creating an impactful online presence for your small business. A website is a 24*7 store that displays your products or services worldwide. It is one of the best investments that you can make in your small biz that will make your business accessible online to customers.
One of the most popular platforms that you can use to easily create an online Ecommerce website for your small business is Magento or Prestashop.

4. Use professional Theme for your or website

Design matters a lot when it comes to online business! Say for example, when you visit a site that looks a tad bit sketchy what do you do? Probably navigate away from the site right. Providentially for you, sites like Webnexs have themes that you can purchase to setup a digital home for your small business on the cheap.

5. Make an outstanding brand statement

Your brand statement should identify who you serve and what you help them do. Your brands message is essential in the online marketplace. A core message will helps your prospects identify with you and if they are in the right place once they land on your website or blog.

Social Media is an outstanding source that you can utilize to look at examples of brand statements from different brands in your business and also get thoughts on how to create a brand statement for your small business.

6. Use social media platforms

Social media is an influential communications platform for getting your business in front of more prospects and consumers through internet effortlessly and at a fraction of the cost of traditional marketing and advertisement services. Twitter and Facebook are the two of the main social media platforms that I am using to promote this brand.
If you’re just starting out, you should consider the following:

• Which platform has the maximum proportion of your ideal audience active on there?
• What kind of content you will need to create to attract them to your business/brand
• Are there tools available that you can use to manage the social media account easier?

7. Use social media accounts to Promote content

To build your audience, it’s great to get in the habit of posting content to your social media accounts. Posting content will attract new visitors to your business and will keep your fans engaged. To save time, use Buffer to pre-schedule + automate content so that you don’t have to manually go back and forth between accounts posting content.

8. Make share worthy content

Let’s face it. content is king. Writing great content, then marketing it online is one of the best ways to attract the right people to you. The key is to write posts that speak to your target audience, solves a trouble for them and compels them to take action.

For more details regarding Ecommerce website development, contact Webnexs.