7 Effective Tips to Attract More Roofing Clients

Are you a roofing contractor looking for potential leads?

The roofing industry is one of those highly competitive niches that entirely flourish on the lead's count. The more leads you own, the higher growth you get. However, getting substantial leads isn't an easy task as numerous roofing contractors are already competing on the same platform.

If you are a newbie in the roofing industry or have recently set up your roofing business, you always look forward to effective ideas that can drive more and more clients to your repository and promote your profit. So, here we are, providing you a thorough list of 11 effective and proven ideas that will surely help you score numerous clients for roofing services.

1. Start with Local SEO

Most of the search engines, including Google, Bing, Yahoo, etc., provide you free-to-use business listings. Google My Business (GMB) is renowned among all! Listing your business online means you are growing your organic visibility through digital platforms.

As a fact, more than 70% of customers always look for local services before reaching their physical store. Hence, you must not avoid the necessity of GMB for your roofing business. Via GMB, clients can even find the right path to reach your store/office without hovering anywhere else.

After the Pigeon update (released in July 2014), Google has been delivering precise and highly relevant local search results against your queries.

Google My Business has a ton of features that lets you promote your business locally. Some of the common features include customer ratings, office photos, direction, latest updates (via posts), website, phone number, and other basic business details. So, you can take full benefit of GMB and stay connected with existing & new clients.

2. Build Your Roofing Services Website

For local clients, you have already set up your presence on local listing websites. But creating an appealing website is equally important to let people know about your roofing business, services, and packages. In today's competitive era, every business requires an online presence and a functional website is a basic need to mark their digital presence.

When creating a roofing website, you must ensure it runs smoothly on all devices, regardless of size. Responsive websites are a must as most internet users are active on mobile.

More than 80% of internet users use smartphones; hence you can't neglect them in either way. A fully responsive roofing website will boost the user experience and provide a convenient way to connect with your services.
Websites are also beneficial for your roofing business as it brings tons of organic traffic via search engines.

FACT: 57% of internet users say they won't recommend a business with a poorly designed website on mobile
(Source: https://www.socpub.com/articles/the-5-mobile-marketing-mistakes-infographic-14849)

So, it's essential to build up a mobile-friendly website capable of entertaining customers to the fullest. A well-designed website plays a vital role in converting a client. Numerous pre-built roofing website themes are already available in the market. Hence, you should choose or create an industry-related web design to better connect with your clients.

3. Invest in Roofing SEO

Owning a website is just half work done. Without website promotion, having a roofing website is of no use. Mostly it is recommended to opt for Roofing SEO Services and get the benefit of organic search results.

FACT: 68% of online experiences begin with a search engine. (https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf)

So, if you want to get the most out of your website, it's essential to pay keen attention to SEO and grow your traffic & visibility. SEO is nothing but making your website user-friendly as well as search engine friendly. Through SEO, your website is made to respond to what users expect from your business.

Furthermore, it also follows search engine guidelines to ensure no flaw is left behind that can lag behind the competitors. Search Engine Optimization is also beneficial to update your website according to the latest trends. Hence, neglecting SEO is equivalent to quick business closure. You shouldn't miss using the potential of SEO for roofing contractors and start improving your online presence.

4. Stay Connected on Social Media

Today, Facebook, Twitter, LinkedIn, youtube, etc., have created a virtual world where you can easily connect with anyone. With time, businesses have also started using these platforms to serve their customers and entertain their custom requirements. Social media is yet another highly effective medium for roofing contractors to stay connected with past customers and develop a new user base.

Via social media, you can showcase your skills and share day-to-day hacks. Serving social users daily will help you gain recognition on social platforms. Soon your expertise will compel the customers/clients to reach you for roofing services.

5. Regularly Respond to Customer Reviews

Whether you are connecting with your customers/clients, it's essential to entertain every query they ask. On social media, you should regularly respond to their comments and build confidence for your business.

Quality response takes time, undoubtedly, but what it delivers is a long-term trust in your skills and services. Your quality reply to customers/user's queries will earn appreciation. Moreover, it will show your keen attention to serve the clients facing a variety of roofing issues.

Remember, you should deliver your knowledge and responses via business accounts only. Catering to customer's needs can help them convert into your clients and get roofing services.

Responding to customer's queries/doubts will also help you enlighten your brand fore your roofing business. Alongside replying to reviews will also show your gratitude to the clients who laid trust in your roofing services and achieved sound satisfaction.

NOTE: Prefer collecting positive reviews to outrank the competition and build trust in new customers.

6. Try Google Ads:

If you are looking for quick results and leads, Google Ads are highly recommended. Different objectives of Google Ads are available for roofing business, which you can select based on your expected outcomes.

With Google Ads, you need to pay one-time fees and start getting quick leads from the Search Results (in Google). You can also take advantage of Bing Ads, Facebook Advents, LinkedIn Ads, etc., to drive leads and traffic. However, all it depends on is what's your core objective.

Fact: On average, most businesses see a 200% return on their investment when purchasing Google Ads.

Regardless of your niche, if you target the right audience at the right time, benefits are significant. However, newbie roofing businesses won't prefer Google Ads due to lack of enough funds. Yet, you can consider this option if you are looking for quick results.

7. Try Email Roofing Marketing

Email marketing is one of the underrated marketing tactics that have the potential to deliver high results. Compared to other marketing tactics, email marketing has a high CTR if appropriately executed. Email marketing is one of the most effective marketing tactics that drive high ROI for your roofing business.

According to the stats, for every dollar spent on email marketing, roofing businesses can earn nearly $40 as ROI. So, you can imagine the benefit you can draw from email marketing.

So, these are the effective practices that will definitely help you drive maximum roofing clients to your doorstep and build your online reputation as well.