Smart marketing has always been a powerful tool to bring more attention to a brand and increase sales. However, once gained a widespread adoption, advertising is getting more intrusive und unfavorable. For this reason, companies typically spend vast sums on marketing in search for the smart strategies. A new platform, Efir suggests better ways: It provides a framework to adapt to complexity while making advertising equal with content.
Efir is a platform that grants advertisers access to bloggers for brand promotion. The service is built around the notion of native advertising, which is a way of advertising in a natural form. This approach to content promotion is gaining popularity nowadays, as numerous companies budget for the costs of native ads.
Native advertising with Efir
Many companies build their businesses in industries that incur a deficit in social media representation. Efir counts on content-oriented networks, in particular, on YouTube channels with high-value content and a large number of views. Content centric media emphasizes subject matter, and as such they give rise to crowd culture around almost any topic.
Search engine is a core element of the platform. With the use of intellectual search engine, businesses can explore any audience they are interested in, and find their marketing representative. Efir includes a ranking system of channels by number of subscribers and views within each market segment, such as entertainment, travelling, health, etc. Since Efir was launched on a domain qaazqaaz.com (it is now rebranded to efir.io), they have been offering this scheme of cooperation to YouTube-accounts with at least 20.000 subscribers. A beta-version of intellectual search engine includes more than 170 000 channels.
Participants of the platform
Efir offers a full range of services to assists its target audience with content promotion and monetization. The platform allows for cooperation of four major groups:
1. In order to register on the platform, top bloggers will need to provide statistical data of their channels as well as indicate their price rates.
2. Media market specialists will form a group of experts to teach a blogger how to improve the quality of the content as well as invite them to join their associations.
3. Agencies will get an access to the Efir Blogger Database to make business proposal for an advertiser. For this service advertisers will be charged an agency commission.
4. Businesses can adjust their commercial to the target audience and charge bloggers with advertising.
Increasing the content value
Efir will implement a number of additional services to evaluate and improve the quality of advertisement. For that, it will provide external start-ups with its database by API and allow running their own services on the platform.
To brand effectively with social media, Efir will launch the PR Quality Assessment and Analytics. These two features will help advertisers evaluate the impact of their commercials, as well as help all interested parties monitor changes and compare competing products.
Token Sale Plan
The QZ Token is used as a means of payment on the platform. The ICO started on May 14, 2018 and will end on July 10, 2018:
In the era of YouTube and social media, brand building has become a challenge. Businesses have invested billions in branded content, yet only few have generated meaningful consumer interest. To solve this puzzle, Efir proposes an alternative model based on native advertising: It allows brand to cooperate with crowd culture to engage with their potential customers.
Efir Development office is headquartered in Moscow, Russia. Initially, the service relied more on domestic demand. However, at present, the project proceeds to the next step: It has already been localized in 17 languages and welcomes account holders from all over the world. Alongside YouTube, Twitch is also in priority for cooperation as such networks represent a suitable P2P-mechanism for the needs of advertisers.
Links
Website: https://exchange.efir.io/en/
WhitePaper: https://exchange.efir.io/assets/pdf/efir_io_WP-en.pdf
Telegram: https://t.me/qaazqaaz
Facebook: https://www.facebook.com/qaazqaazcom/
Twitter: https://twitter.com/Efir_qaazqaaz
Medium: https://medium.com/@efir.io
ANN: https://bitcointalk.org/index.php?topic=3843044
Author: https://bitcointalk.org/index.php?action=profile;u=980049
Disclaimer
This review by Bonanza Kreep is all opinion and analysis, not investment advice.