EiraCube Develops the world's first pop-up robotic store chain.

About EiraCube was founded in Dublin in early 2017. The progress of the set-up counts the steps and analyzes the data to establish traffic patterns, repeat visits, demographics and much more. This technology is an integral part of EiraCube which is a European start-up that is developing the world's first robotic popup. A chain of stores - a completely IO business model, based on the chain of blocks, that requires no human resources in the store. Located in top shopping malls around the world, it employs robots instead of vendors and sells exclusive items online retailers.

Challenges to be met in the global retail industry

As the leaders of the global $2 trillion e-commerce market move towards brick and mortar, so do small traders, who face numerous pain points along the way, such as:1. Costly, inefficient and time-consuming route to space on the shelves of an apartment accumulate2. Lack of the digital tools that traders expect, such as large customer data analysis and engagement metrics3. Only the white-label shelf space that blurs the brand image and reduces the commitment offered4. Negotiation with numerous parties is necessary for a global launch (e.g. Westfielden London, Lafayette in Paris, Tokyo in Tokyo, etc.).

Benefits for Owners

The key benefit that the Cube brings to homeowners, property management companies, and real estate companies is the sharp increase in visitor traffic they bring to shopping malls. Traffic growth is driven by changes in the cube's inventory. New items every week attract customers' attention and motivate them to return repeatedly. The higher the traffic in the mall, the higher the rents. landlords can charge their tenants, which in the long run will result in higher profits.

Benefits for Owners

Solution

EiraCube is developing an innovative solution that addresses these issues by putting chain-driven technologies at the heart of Retail 3.0 and the Internet of things. digital analytics solutions are essential for a merchant and just as Amazon demonstrated that data is the new king, a whole generation of startups has emerged to collect data on retail customers. Retailers now want to know everything about their customers: their demographics, socio-economics, consumer habits and engagement metrics. However, the key challenge that these and new businesses already face is their integration. The retailers most interested in the data are huge chains of tens of thousands of stores that have local managers who resist the introduction of innovation and are willing to shop the old-fashioned way. the only viable solution is to build a new retail chain that has and analyzes data in their DNA from day one.

How EiraCube Works

Our function is focused on placing the product on the eiracube shelves in the world's leading shopping malls.

Simplicity is at the heart of the EiraCube concept.

For traders, it is a direct process of renting a shelf and sending the products to us. We then take care of all marketing, sales and transactions.

For consumers, EiraCube is a giant, attractive looking interactive vending machine. Simply browse the products and purchase using a credit or debit card and your product is delivered to you immediately.

Important Features Brett Tokens

1. Provide a means for discounted purchases

Pay for goods on EiraCube using BRETT tokens.

2. Capitalizing on the Ecosystem BRETT tokens are the fuel of the ecosystem and are the means to channel the benefits to the business.

100% of profits will be returned to the business through monthly token buybacks
Repurchase tokens will be distributed to token holders and active users

Relevant EiraCube Features

New Opportunities

EiraCube overcomes some of the most pressing challenges facing modern retailing. This revolutionary concept opens up new opportunities for manufacturers, online retailers, mall owners and consumers.

Shopping Centres

EiraCube provides a fast, direct channel for thousands. By displaying a constantly updated range of new and exciting products, shopping malls can offer the best of online retailing, literally, at a great distance from the consumer.

Online Merchants

By eliminating the many layers of bureaucracy and paperwork associated with obtaining a list in a traditional brick and mortar store, EiraCube provides a quick, easy and cost effective way for merchants to obtain their products in high footprint retail environments.

EiraCube Benefits

Shopping Centre Owners

Increase the footprint Rent
Unoccupied space
Attracts new customers

Online Merchants

Grow sales and reduce returns
Extend the international reach
Gain new customer insights and optimize sales

Consumers

Try the latest gadgets
See new products every week
Experience the latest innovation! Have fun!

In addition, more than 100 global brands are seeking to join the EiraCube ecosystem. We have partnered with leading real estate companies, owners and shopping malls with a collective annual turnover of more than $6 billion.

These companies are at the forefront of brick and mortar retailing and are constantly striving to find new and innovative ways to connect with their customers and provide them with the products they want. With these organizations behind the EiraCube project we have a solid platform for growth. EiraCube drastically reduces the time required to market new products.

First in These days when everyone is sticking to an agile framework and using the developproduce-test-repeat method it is crucial to put a product in front of customers and get their feedback as quickly as possible. It usually takes 2 to 6 months and many hours of negotiations to get a shelf space in a single mall, as representatives evaluate their marketing plan, question sales targets and by the time their product reaches the shelf, the larger competing brands have their own version on their own retail chains. EiraCube is different. We do not waste your time on marketing exercises, as our interests are in line with those of the merchants we serve. Instead, we offer you a simple contract and perform a quick product evaluation with our AI-based algorithm. In just one week your product will arrive on our shelves and this will not cost you a fortune, as the rates are set at the range of USD 30-60 per day.

Second, While regular retailers while providing you no more than a white label space, with white walls and a white shelf, there will be no chance that your brand will be remembered when customers interact with your device. That's why we design the cubes to offer numerous ways to display merchants' products and advertising content. The content is displayed through interactive screens such as advertisements or videos of consumer experiences.

Third, unlike brick and mortar warehouses, we don't have to bring innovation or implement digital transformation like all major retailers do. Instead, we decided to put state-of-the-art solutions at the heart of our business and build the entire business process around them. Thus, we are the innovation from the beginning. A cube is equipped with over 60 different sensors bringing customers literally all the information they can process. As one example, a 3D camera with computer vision (see screenshot below) collects data about visitors to the mall who showed interest such as age, sex, and emotions regarding a product displayed.

Fourthly, EiraCube is the online shopping collection point for merchants. Returning handling is a big problem for online sellers as they usually have to provide the return shipment free of charge to the buyer. When you use EiraCube as a customer you pay for it through the merchant's website. He picks it up from the nearest bucket. If the customer wants to change his decision after having tried and touched the product on the bucket, he or she can cancel the order immediately without charge. This product feature allows merchants to avoid return shipping charges, increasing their revenue as a result.

Finally, EiraCube is a complete solution. If you plan to launch a new product globally on the same date, say goodbye to that idea if you're a small producer. Each mall where the product will be displayed will have its own contract to negotiate, usually in a local language and referring to a local law system. As such, the chances that all this paperwork will be successfully handled by a certain date are low.

The Key Product Features are:

Total automation through the use of robots reduces labour costs, one of the main factors to be taken into account. in the retail sector, at zero, one of the main cost components in the the retail industry.
The use of robots makes the level of service the same high quality throughout the entire chain of stores.
Easy access to offline customers with offers from 1 shelf onwards for an online merchant
Fast offline channel access tool with 1 week market launch for only $30-60 per channel. day for a place on the shelves of major shopping malls
Innovative data capture solutions such as heat sensors and cameras
Measure customer engagement and support evidence-based decision making
Custom shelf space marked with the seller's visual identity
Integral solution for the simultaneous launch of the product in the best shopping centres in the area. the world

Facing Challenges:

Three key e-commerce trends and challenges

Commerce is moving towards brick and mortar, focusing on the pop-up segment The need for online merchants to move offline was always on the horizon especially for unique products unlike mundane products such as books or pet food. Ironically, the digital sales channel has become one of the biggest barriers to making the digital economy of e-commerce comparable to that of the offline segment. Consumers like to touch and try out gadgets, put on new clothes, or explore the features of new devices. As the Telegraph reported in 2016, people spend 51 pence for every £1 online. The gap between the retail of brick and digital and traditional mortar is huge. Online merchants struggle to gain an offline presence where more than 90% of total sales happen, and vice versa owners struggle to bring in online merchants.

EiraCube Business Model

An experienced team of retail veterans and the first to adopt robotic solutions designed the EiraCube business model in a way that will make life easier for online merchants, owners, and consumers. We had a clear picture of the industry and a powerful toolbox of technological solutions to help us solve them. Thus, our concept was developed from the beginning in a way to benefit online merchants who struggle with the lack of access to offline services offline sales channels, homeowners who are faced with diminishing footprints, and consumers who are bored in shopping malls as they all offer the same experience to which people have become accustomed.

As a result, EiraCube's concept of a fully robotic pop-up warehouse located in the high quality warehouse is about to be widely adopted, as it benefits everyone in the process.

Our EiraCube Product

The products we select are selected according to a series of criteria with the help of an algorithm based on Artificial Intelligence. Our goal is to maximize the number of successful product launches by selecting only those that have the greatest potential to be loved by consumers and demonstrate rapid growth as a result. For consumers, EiraCube is the only way to have the experience of "touch and feel" before buying what many consider an important part of the buying process.

High Income Streams

The revenue streams in the EiraCube business model were designed to diversify revenue and align our interests with those of our customers and share success with them. When a If a merchant registers with us, they simply choose a location and pay us a fee for a shelf in the selected store, launching a product showcase as easily as one pays for parking. We make money as a parking lot in the way we rent out the largest sales units of space in shopping malls and sell them to many online merchants who take our margin through the process. To put an item on the cube shelf, a customer has to pay a fee set by an AI-based algorithm, which takes into account a number of customer and product metrics.

We believe that small producers should have the opportunity to showcase their products through EiraCube, so the algorithm is not based on the customer's ability to pay. Otherwise, the cubes would be completely occupied by the consumer goods giants and that is not what we support. Instead, we focused more on the characteristics of the product that would help generate a real buzz around it and attract the attention of many consumers.

Growth of EiraCube

The reason for the company's growth is that 15% of our revenues will be reinvested in the opening of new cubes that will generate a new inflow of fiat into it (the base scenario assumes more than 500 cubes by the end of 2020). It is important to note that EiraCube's leadership is compensated in tokens so that our interests are totally in line with those of our token holders.

Pre/ICO and ICO overview

EiraCube's Retail Campaign will be divided into two phases: pre-ICO and ICO, allowing us to offer substantial discounts for the pre-ICO phase and to demonstrate a fully functional product during the main campaign. You can find the discounts in the bonus chart. The main ICO will start in the spring of 2018 and will offer the public an opportunity to invest from $3 million to $25 million.

Token Mechanics

The Monetization of EiraCube tokens works as follows.

1. Customers pay in cash or with BRETT tokens for the rental of shelf space. The money then accumulates at one end of our smart contract.

2. The holders of chips willing to sell their BRETTs deposit them at the other end of the smart contract.

3. The smart contract exchanges cash for chips on a monthly basis.

4. The number of tokens decreases as we "burn" 0.1% of the BRETTs in the tokens.

We also entitle our chip holders to 100% of the net chain income in BRETT through the chip buyback program.

Selling Chips at a Glance

Symbolic total supply 1.5 billion

Pre-ICO Hard Cap = US$1M

ICO Soft cap = US$3M

ICO Hard cap = US$25

Initial price: 1 Brett = 0.0000333 ETH, (US$0.028 cents based on ETH $850)

Witness type: ERC-20

Currencies accepted: ETH, BTC

Presale dates: Feb 2018 - March 2018

Public sale: May 2018Country restriction: everyone can participate.

Token lock up for members and advisors 2 months grace period

Locking sheet for team and founders 2 years in advance 20% withdrawal after 6 months subject to board approval

Route Plan

EiraCube creates the leading decentralized retail ecosystem used by a wide audience by maintaining a thriving ecosystem of consumers willing to buy inventions at low prices and suppliers looking to sell directly and bypass middlemen.

The EiraCube team develops the open source technology needed to run the decentralized EiraCube ecosystem and creates a model to encourage all participants.