Email marketing is a pillar of digital marketing strategy and the most important direct marketing channel with an estimated ROI of 3800%.
It is impossible to have an online business without using emails!
From the order confirmation email to the newsletters, they are indeed essential for the management and growth of your business.
In this beginner's guide, we explain everything there is to know about email marketing in a simple way.
What are the main objectives of email marketing, where to start, the different types of emails to send and the various aspects to take into account.
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