I know that when it comes to my email list, the open rate is due to successfully managing and segmenting the list by removing those who don’t want to be there. You can’t have the intended outcome if you’ve got the wrong list.
Once we have a strategy, it’s time to choose our tools.
I’ve used a variety of programs. Currently, I am using a new email marketing and automation program by RAYL.Apptive, a super app with interconnected tools to run marketing, sales, operations, finance, employees, and more.
I’ve been using Zoho Campaigns for my emails, and I like how I can set up automated workflows and start each new subscribed email into an automated process.
MailChimp was my standard go to, however I am not liking their new design platform. Plus, the open rate, no matter what segmentation I use is always only 27-32%, which I find frustrating.
Which email marketing tool do you prefer and why? Let me know in the comments. To get us started on a list of tools to use I asked a few people which programs they like.
Discover 42 Email marketing tricks https://www.marketapeel.agency/post/marketing-emails-that-sell
