GetResponse VS ActiveCampaign: A Full comparison.
GetResponse vs ActiveCampaign
Back in the 1960s, a new era of communication was revealed, email messaging. It was still new and only available to those who have computers. Day by day, the invention evolved along with new technologies that everyone is now capable of sending and receiving emails.
Emailing has undergone many upsides and downsides. The main reason was that every people were able to spam, and you could open your email account and see hundreds of emails sent to you from companies as promotions and even viruses. That led people sometimes to think about abandoning email use and look for other alternatives.
Thankfully, solutions have appeared, and email has evolved with the presence of email marketing automation software that allowed people to communicate in a personal, direct way that undoubtedly grows their businesses.
Emails now undergo a filtration process before they land in people's inboxes. This technology keeps using emails as a priority for people who seek good revenues when they pay for a marketing campaign.
Email marketing has the best ROI (Return Of Investment). For every $1 you spend on marketing you will likely get $40 in return. Isn't that amazing?
But in order to achieve this equation, you need to play it right. I am not telling you that it is hard to do it, you need to choose the right path.
Think about this, how long does it take you - as a beginner- to drive traffic to your website or landing page to promote a product? How long does it take to reach 500 or 1000 potential customers? What if I tell you that you can do it with just some clicks?
So to make sure your business will grow in the best productive way, it is worth investing in a suite of marketing automation tools.
In this post, I am going to make a comparison between two of the best suites in the market, GetResponse, and ActiveCampaign
GetResponse Review (2022)
GetResponse is an email marketing platform with a variety of automation tools that help you grow your business and scale it in a very productive way. It is the world's easiest marketing platform helping around 400,000 businesses, marketers, and brands. It includes an amazing drag and drop email editor with hundreds of templates to choose from.
GetResponse is an email marketing platform that helps businesses grow their audience and improve their conversions. It offers a suite of tools to create and track effective email campaigns, as well as a wide range of features to segment and target subscribers. GetResponse is a must for every business because it is an affordable, easy-to-use platform that delivers results.
Email marketing with GetResponse
Building a perfect email with GetResponse may be the easiest among all other platforms. Starting from scratch where you can easily drag and drop all the elements available for you.
You can also choose among hundreds of templates ready to use where you can scale, crop, resize all kinds of images and do whatever you like.
GetResponse comes with a built-in CRM(Customer Relationship Management), which is the fastest-growing enterprise application software category that is responsible for managing all your company's relationships with customers and potential customers, as well as many other valuable features such as landing pages and others.
GetResponse features:
Email Marketing
CRM
Landing pages
Ecommerce
API and native integration
Sales Funnel
Marketing automation
Email list building
Analytics and optimization
Account management
Webinars
Review of the main features of GetResponse
I will try to make things easier to understand by explaining some features that may help you consider choosing GetResponse as your email marketing platform or not.
Email List Building:
You need to invest in your business in order to get the most out of your profits. you don't need to buy an email list program since GetResponse offers you a ready-to-go solution. If you are new to list building, don't worry. GetResponse offers a lot of sign-up form templates and you can also create one from scratch by using the list builder wizard available on the platform.
You will see your email list on your website or pop up when someone reads a post, it depends on the place you want it to be present to collect email accounts for you driving them to the funnel and converting them into loyal customers.
Believe me, watching your list getting bigger is such fun and a clue that you are on the right path.
Landing pages
Creating nice, high converting landing pages, with GetResponse is never so easy. The presence of the page builder is not available on all marketing platforms.
There all plenty of responsive landing page templates to choose from. You can easily customize them with your own images, content, and branding.
Thousands of Shutterstock images are also available if you want and above all, you can use the built-in image editor until you are satisfied.
Moreover, GetResponse puts in your hands a variety of page types, Starting from the sales page which most of us use to email, the Opt-in page, free downloads, and more.
What is more fun other than viewing your landing page analytics? Do you know that you can use A/B testing to choose which one is more suitable for your business while optimizing it?
Email Marketing- GetResponse
When it comes to writing an email, GetResponse provides you with powerful email marketing software with a professional email template available in its rich library along with easy design tools and proven deliverability to get more opens, clicks, and sales.
Email builder:
It is the world's easier email creator with a stunning drag and drop editor where you can crop and edit images, apply filters, add text, and change colors.
Flexible setup and scheduling:
All you need is to keep an eye on your email's details and settings that are made easy to get in one place. Verify and double-check your setup before sending or scheduling your email.
Now it's time to select your form. add the subject line and preview text.
Review your design and content
Send or schedule for later.
Auto Responders:
You can set autoresponders (messages) to be sent automatically based on a particular time or event. This method is very powerful and it is absolutely an important part of your campaigns.
Email Analytics:
Another powerful tool is provided to you that helps you to:
Monitor email engagement to see what's working best with your audience
Analyze clicks, open rates, bounces, and unsubscribes to see what works well and what doesn't.
learn which emails led to sales, sign-ups, and even visits to your website.
Transactional Emails:
This kind of email keeps your customers informed and up to date, as well as ready to buy again. This happens when you send them triggered transactional emails that make you always on time.
Sales Funnel:
Every online seller needs to drive traffic to his website or landing page. If this process is done manually, it will take time, effort, and most probably it will face many obstacles. that's why driving traffic into a funnel is more profitable.
GetResponse made it easy for you. You can promote and sell products with a ready-made, ready-to-go sales funnel.
From generating traffic, nurturing new signups, and converting them into paying customers. it is already set up for you.
Webinar:
It is time to put your website and services online. Thanks to GetResponse Webinar Builder. Now you can connect to your potential customers- your audience anywhere anytime to make more conversions.
You can host unlimited webinars with rooms for 1000 live attendees and you can also record a webinar to broadcast it later on GetResponse, Facebook, or even youtube.
Your webinar will be set in no time. All you need is to customize your webinar URL, enable registration, choose subscription settings, and start collecting new leads.
Once you finish your webinar, you can start collecting data through analytics and see how people are responding in order to customize your future webinars.
Pricing
GetResponse offers four plans: Free, Basic, Plus, and Professional
Free plan:
With the free account, you can have up to 500 contacts, and only one landing page. The features that a business needs to grow more and fast are not available.
Basic Plan:
For $15.58 you get access to Autoresponders, with unlimited landing pages, the unlimited website builder with all the features, a domain name, segmentation, and email scheduling.
Plus Plan:
It costs $48.38. It is the Basic and more plan where additional features are available to you from marketing automation to webinars. you will have the ability to use 5 sales funnels as well with more advanced automation.
Professional Plan: (Plus and More)
In this plan, you get all the features of GetResponse. You will be able to set up paid webinars and have a team of 5 members, push notifications, and E-commerce features.
ActiveCampaign Review (2022)
In 2020, more than 306 billion emails were sent worldwide. This shows that using email marketing for your business comes on top of other methods.
ActiveCampaign is a suite of the most effective email marketing tools. It is so advanced that it works on your behalf. It is designed to help you grow, and glow quickly in the market.
The main features ( they call them solutions) of ActiveCampaign are email marketing, marketing automation, sales funnel, CRM &Sales Automation, and chat/messaging.
When it comes to applying these features, the platform provides you with a lot of tools and features to make your journey smoother and more profitable. These tools include :
Email marketing
Email segmentation
Email Newsletter
Subscription Forms
Site Tracking
Deliverability
Automation Map
Dynamic Content
Event Tracking
CRM and Sales Automation
A/B testing
Pipeline Automation
Gmail Extension for Chrome
SMS messaging
Machine Learning
Predictive sending
I will go through the main and most important aspects to put in your hands what you need to know.
Email Marketing with ActiveCampaign
The simple formula is:
Build your email list, create campaigns, and put your emails in front of your audience.
Q- What types of emails you should send?
A- ActiveCampaign offers you a wide range of choices to consider. These offers include:
Broadcast Emails:
Send a one-time email campaign to anyone on your list
Triggered Emails:
Automatically send emails when your contacts are most interested, based on purchases, visits, or engagements.
Targeted Emails:
You can split your audience into categories based on anything you like, and send them emails in the same campaign.
Email Autoresponders:
Automatically send welcome emails, start welcome series or deliver lead magnets.
Email Funnels:
Set up email automation that converts your audience into real customers.
Scheduled Emails:
Schedule your emails for a time you are on a holiday or an event so you don't miss anything and keep your audience in touch.
Can you do Email Marketing as a beginner?
Don't worry if you are a beginner and don't know where and how to start your first email campaign. ActiveCampaign has a solution for every issue you may face.
You will be provided with the email builder that uses a drag and drop interface. This will help you easily create beautifully-designed emails that blow your customers' minds.
You can also use the pre-made templates you want. So you can build your email from scratch or use a pre-ready template.
Moreover, you can also customize the pre-ready template to meet your expectations. All the templates are made mobile-friendly as well.
Email Segmentation
The lovely thing you will find is that you will be able to create different emails to different customers based on their previous engagements and reaction. This is all done under one campaign under the name of email segmentation.
All changes can be done easily including changing location, city, contact name, or any piece of information you have collected previously to push your marketing success rate to the limits.
There are reporting features that let you know more about your customers' interests. this allows your future emails to perform better by doing the A/B tests.
What is A/B testing?
Let's say you need to send 100 emails, you can split them into two different emails and check your report to see which group performs best.
Along with all the features mentioned above, ActiveCampaign allows you to integrate with most apps. You can connect to Facebook ads and hundreds of other apps.
Messaging
ActiveCampaign works to catch your customers whenever they go. This radar allows you to send messages to your customers any time you want and any time you have an offer for them.
This is all done by SMS. you will text message your customers sending them offers, notifications, reminders, as well as setting the online marketing alerts for them to inform them about a sale that expires soon.
Another type is to send them a message directly whenever they surf your website by using the Site Messaging Feature. You can also automate your messages and even segment them according to your pre-collected data.
From inside your campaigns, you can choose to send messages to your customers using Facebook ads that will convince them to buy from you.
SALES CRM with Automation
CRM stands for Custom Relation Management. You don't have to track your leads in your head, but rather in a CRM. The main task of CRM is to prevent tasks from accumulating on your desk. It keeps your sales process running smoothly. It prevents some contacts from slipping out of your funnel, keeping all your contacts in one platform.
When you are able to automate contact management, monitor your deals, score leads without doing it manually, you will then be in full control of your process effectively.
CRM keeps your customers' contact names, email addresses, and phone numbers in one place. You will automatically update your contact details and view the history of your leads from the contact record.
Machine Learning
Imagine that you have to collect all the data received manually and you want to make decisions based on what you've collected. And since everything is data, from contacts, phone numbers, and more, you will find yourself spending hours and hours with zero benefits.
ActiveCampaign machine learning allows you to crunch the numbers so you can make better decisions in your business. The presence of AI technology decides when to send your emails because it previously collected data and had knowledge about the best times your customers open their mails.
And because not every piece of information matters, and not every visitor is interested in buying, machine learning gathers all the good information you need so you can customize the insights based on what matters most to you.
Pricing
ActiveCampaign offers four pricing plans categorized as:
LITE
PLUS
PROFESSIONAL
ENTERPRISE
Lite plan:
It is put to suit small businesses. The lite plan allows 500 contacts only for just $9/month. It includes a newsletter, email marketing, marketing automation, and support for only one user. This bundle lacks the presence of many features like landing pages, chats, and many others. It allows only one user.
Plus plan:
Spending $49/month gives you the most important features. You will get landing pages, 50+ landing templates, CRM with sales automation, Chat, and email. It is good for businesses that are not so big in the market. You can upgrade whenever you want. It allows up to 25 users with 1000 contacts.
Professional Plan:
This is the most popular plan in ActiveCampaign. It costs $149/month. It includes all the features of the plans above plus the prediction sending option, site messaging, split automation, and a custom domain. It allows up to 50 users with 1000 contacts.
Enterprise:
Recently, ActiveCampaign changed this plan to suit its customers. You need to contact the sales to set up a plan that's suitable for you and the price will be known upon that.
GetResponse VS ActiveCampaign, Quick comparison
The two platforms are superiors in the email marketing field. Both offer you outstanding features that make you build a successful business online. I don't exaggerate if I say that one of them is a must.
Now after I covered everything about these two giants, keep in mind the coming hints.
GetResponse allows you to get paid through its landing pages whereas ActiveCampaign doesn't allow this feature.
GetResponse allows you to contact your customers via email and doesn't have the SMS feature that ActiveCampaign has.
ActiveCampaign doesn't allow building landing pages whereas GetResponse does.
ActiveCampaign doesn't have the webinar option that GetResponse has.
Conclusion
Both ActiveCampaign and GetResponse are amazing email marketing tools. They provide you with complete features to grow your business and become successful. Both have the main features for beginners to start and the more advanced for professionals.
They provide you with the ability to send different types of emails, landing pages, email testing, CRM, and communication.
In my opinion, Both are winners. But sometimes what suits a person doesn't suit the others and vice versa.
All I recommend is that you get an email marketing platform if you want to be successful. Start gathering email accounts, grow your list, start sending emails and maximize your revenues.
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