Choosing the right email marketing service is crucial. You have to take factors like tools, features, and overall offers into account.
Doing so will help you land on the best app for your needs. It will also ensure that you’ll get the best value for your money.
In this AWeber vs MailerLite head-to-head comparison, you'll see what these two popular email hosting services have to offer you. By the end, you'll know which is best for your business.
Generally speaking, AWeber is more of an all-in-one platform. It's also very good for eCommerce needs. MailerLite, on the other hand, focuses on automation tools.
Let's look at both in more detail...
What is AWeber?
AWeber is an email marketing software. It is one of the most affordable services out there. Tom Kulzer, its founder, released it back in 1998. Currently, there are a million users favoring the app.
As of the present, their main goal is to help small-time businesses grow. Therefore, they design their tools and features for this certain goal.
What makes the app good is it doesn’t stop when a site grows. Ultimately, its offers can scale depending on the user’s needs.
Here are some of the things that you can do with AWeber:
Build an audience
Convert leads into sales
Set up your eCommerce platform
All in all, you can expect AWeber to be an all-in-one marketing tool that you can use for most, if not all, of your needs.
Features of AWeber
Because AWeber is an all-in-one marketing tool, expect vast features. For an overview, refer to the following list:
Email Automation Tools
With the app’s email automation tools, you will find email sending a lot easier. One of the main features you can use is the "set it and forget it" command.
It will let you create an email and send it at the time you prefer. This tool is a good way to maintain stable relationships with your leads.
Email Segmentation
The Email Segmentation feature will let you group your contacts. Doing so will make it easier to send one kind of email to multiple users. It means that you won't have to set a schedule for each subscriber manually.
List Tagging
List Tagging works with Email Segmentation. Putting tags to contacts will help you know more about what kind of lead they are. Hence, you can easily group and segment them once you have to send an email.
AWeber offers many other tools, including A/B Testing, Form Builders, Advanced Reports and Ecommerce Solutions.
AWeber’s features will allow the user to do all of their site-related tasks in just one place. Hence, you won't need to buy a separate service for other needs.
Moreover, there is also a low chance that you'll need to connect to third-party apps. Because of it, you can save more time and effort on marketing.
What is MailerLite?
MailerLite is also an app that focuses on email marketing. In addition, like AWeber, it is also famous because of its cheap plans. As a result, about one million sites and businesses use this tool for their needs.
Initially, Ignas Rubezius founded the app as a web design agency in 2005. Over time, however, he and his team moved onto the marketing field. Thus, they came up with MailerLite in 2010.
The app aims to make convenient marketing solutions for its users. It is why they mostly provide automation tools.
Below are some things that you can do with MailerLite:
Optimize content
Automate work tasks
Sell digital products
The app aims to make convenient marketing solutions for its users. It is why they mostly provide automation tools.
Features of MailerLite
Like we previously said, MailerLite focuses on convenience. Thus, you can expect most of its features to revolve around the purpose.
Newsletter Builder
MailerLite offers flexible builders. You can use a drag-and-drop form, HTML, and rich text. This feature is probably one of the best things about the app. It also comes with a template library for those that want ready-to-use themes.
This feature assures well-made newsletters for your emails. Though simpler than AWeber’s, it’s already good for simple designing tasks.
Email Automation Tools
The app’s automation tools mainly work with workflows. Thus, you may have to set up more factors here. Even so, the idea of using triggered emails is still an efficient step.
With MailerLite’s email automation, you can make a full-on sales funnel. You can set the “when”, “what”, and “how” of your emails.
Surveys
MailerLite will also let you add survey forms to your emails. With it, you can gather more relevant feedback from your list. It can also serve as a more personal approach to reaching your leads.
Other useful tools offered by MailerLite include Embedded Forms and a Pop-up Builder.
The features of AWeber and MailerLite are very similar to each other. The former's tools, though, are capable compared to the latter. MailerLite also has fewer features. Even so, it’s still a good option if you don’t need that many resources.
Pros and Cons of MailerLite
To discover the pros and cons of AWeber and Mailerlite, please click here to continue reading