Email marketing is one of the most used marketing strategies in e-commerce businesses. The reason how can email marketing help my business behind this is because this is easy to set up, and this won’t require you to spend too much money at once. Depending on the platform, this can also have a beginner-friendly interface.
If you’re just starting out, however, this concept can come off as a little confusing. So if you’re asking “How can email marketing help my business?” we are going to provide you with a detailed overview of what it is, how this will work, and how this can help you with growing your business.
What Is Email Marketing?
To start our discussion, let us first give you a definition of what email marketing is. This concept is one of the many marketing strategies that an entrepreneur or marketer can implement in their business. This involves sending emails to your subscriber base to build a stable relationship with them and possibly converting them to sales-generating customers.
Here’s some examples of the types of emails that you can send to your audience:
- Welcoming/Introductory – for new and/or returning subscribers
- Newsletters – One of the most popular types of email, used to send your subscribers information and latest company or industry news
- Promotional Emails – for sales discounts, limited stocks, new releases, exclusive vouchers
- Sales Recovery – for abandoned carts, and lost sales
- Reminders and Updates – for upcoming payment deadlines, instalments, bug fixes, service unavailability, and disclaimers
- Confirmation Emails – for confirming purchases and order receipts
- Customer Support – for refunds, returns, warranties, guarantees, and response for concerns
To sum it up, you can send anything that you may deem necessary as long as it is relevant to the business. Of course, you also have to follow certain rules and guidelines, both unwritten and written, for the privacy of your clients. These may involve terms such as the security of the users’ information, the frequency of emails, message confidentiality, and the ability to opt-out.
Your main goal when using email marketing is to gather leads and convert them into sales. This means that you have to convince your audience to subscribe to your newsletter and be part of your community. You can then build up a relationship with them and persuade them into purchasing on your site.
The said goal, however, is easier said than done, which is why you will need the functionality of email marketing platforms. You also have to monitor site metrics specifically the rates in terms of conversions, click-through, list growth, bounce rate, deliverability, and more.
Now, let us go on to a more in-depth explanation about how email marketing works from the preparatory stage up to the final step, which involves the maintenance and monitoring of its performance.
Here is an overview of the process:
- A user enters your site.
- Your site provides excellent content and great products that may interest the user.
- The user signs up for your newsletter using their email address and becomes part of your subscriber list.
- You formulate emails and send them to your list.
- The user may or may not read the email, and may or may not make a purchase. Your goal, of course, is the former.
Before you can get started with your email marketing, you will need to put in place the essential components. Each of them will play important roles in successful email marketing campaigns. Here’s what you’re going to need:
- Business Website – this is your platform, and will be where online users will land on
- Signup Form/Landing Page – this is where users can register for your newsletter
- Email Marketing Service Provider – a third-party application that will help you make the most out of the process with ease
The requirements will revolve around your site and the third-party application that you will be using. Making careful decisions regarding each is necessary as it will make an impact on the overall performance and results that you will get. These are also what you will need in setting up the strategy.
What Are The Benefits of Email Marketing?
There are a lot of marketing strategies that you can use, and email marketing is just one probably out of a thousand. This, however, is a good place to start as this will offer your business a lot of benefits and without going through so much hassle of setting it up.
Here’s the main benefits of email marketing for an online business:
Flexible Marketing
Email marketing will allow you to send business-related messages to your subscription images, no matter the theme. You can add as many images, hyperlinks, and characters you want as long as they are not inappropriate or illegal.
Simply speaking, you will have full control over what you want your email to look like, to whom you want to send it, and what message it will contain. There are also no limitations on the type of audience as long as they are subscribed to your newsletter.
High Readability Rate
According to HubSpot’s statistical study, 99% of consumers check their emails every single day. This makes it an ideal platform for businesses to communicate with their audience without invading too much of their personal space. Also, there are a lot of email mediums so you can guarantee a large and versatile audience.
Few Risks
Unlike other marketing platforms, there are a few risks in executing email marketing. Most of these risks lie on your side. These include the risks of your mail not being sent directly to your subscriber’s main inbox, which greatly relies on your service provider’s performance, your mails being marked as spam, and likes.
Cost-Effective
Sending emails is generally more affordable than paying for advertisements, sending text messages, and paying for influencers to promote your products and/or services. This is because you don’t have to pay extra for additional emails, or for attaching images, which is the case for other strategies.
Evidently, you can only get these advantages if you are using the right platform with the right tactics. You may also need to equip yourself with additional third-party services if you have greater goals.
How Can Email Marketing Help You Grow Your Business Quickly – Summary
Email marketing makes use of sending emails to subscribers with the goal of communicating with them. This is an efficient way to establish a stable audience, establish a relationship, and gather engagements and conversions along the way.
You can do this by availing a bespoke service provider, modifying your emails, and connecting them to your e-commerce site. This marketing strategy will also provide you with numerous benefits and is absolutely essential for all online business. And when implemented correctly, it is very, very effective!
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