If you’re just starting out with email marketing, it can be difficult to know where to begin. There are so many things to think about, from what content you should use to what time of day is best for sending emails. And even once you have all of this information stored in your brain, you still need to make a plan that details exactly how you will put everything into action. Otherwise, your great ideas might not go anywhere. Fortunately, as with most things business-related, there is a lot of information available online to make things easier. In this blog post, we cover some of the more detailed advice that we came across while researching this topic. What follows is a mixture of insider tips and tricks on how to succeed with email marketing as well
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What type of email marketing will benefit your business the most?
Email marketing is not a one-size-fits-all solution. Depending on your business, the type of email marketing you choose to do could produce very different results. Let’s start by taking a look at the different types of email marketing and how they might benefit your business. - Promotional email marketing - This type of email marketing is all about driving sales, and it’s probably the type of email marketing that springs to mind first. When you send promotional emails, you are getting your products in front of customers at the right time so that they make a purchase. You can use promotional emails to run sales, offer discounts, or display new product lines that you want to push. This type of email marketing gets you one-time sales, but it can also lead to a repeat customer if your customers are happy with their purchase. You can try this secret Email system to Start, Scale and Grow A Digital Business In 2022 "New Book Reveals How I Built A 7-Figure Online Business Using Nothing But Ethical Email Marketing To Drive Revenue, Sales and Commissions...” Without Ever Creating Product, Without Fulfilling Services, Without Running Ads, or Ever Doing Customer Service – And Best of All Only Working 30 Minutes A Day, All While Automatically Generating Sales 24/7 .
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Create a calendar and plan your emails
To make sure your email marketing doesn’t fall flat, you should create a calendar that details all of your emails for the next several months. This will give you a clear idea of how often you will be sending out emails and will help you to keep track of all of your content. It will also keep you from getting overwhelmed. When creating your calendar, be sure that you have a mix of emails planned, including transactional, promotional, and relationship-building emails. If you only send promotional emails, you might come across as too sales-y and lose some of your customers’ trust. On the other hand, if you only send relationship-building emails, you might come across as too soft and lose some of your customers’ interest.
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Send great email copy
You may have heard of the “7% rule” when it comes to writing emails. According to this rule, only 7% of people will read your email’s body copy. The other 93% will only skim the top to see if it’s something that interests them. If you want to keep those 93% from hitting the “delete” button, you’ll need to be very specific in your wording. Let’s look at two examples. - Example 1: “Get 10% off your next purchase!” - Example 2: “Get 10% off your next purchase of $100 or more.” In example 1, the person reading your email will know that you are offering a discount, but they won’t know how much. In example 2, the reader will know exactly how much they have to save.
Use beautiful imagery
Visual content is proven to increase engagement. As such, you should use it as much as possible, including when you send emails. You don’t have to have a photography studio in your office to do this either. You can find free images online that are appropriate for your business and use them in your emails. Of course, not all images are created equally. Some images will engage your customers more than others. In general, images that are bright and colourful will catch your customers’ attention more than images that are dark and intimidating.try this secret email system to grow your marketing and business .
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Don’t forget to segment your audience
When you are writing and sending your emails, you should pay attention to who you are sending them to and how you are sending them. If you don’t pay attention to your audience, you could end up annoying a good portion of your customers. To avoid this, try to segment your audience based on things such as age, location, gender, and interests. For example, if you own a baby shop, you might send one email to a group of mothers in a certain age range and another email to a group of younger women. You can also send one email to customers in a specific city and another email to customers in another city.
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