Defining Email Marketing
Firstly, you must know what email marketing is, before moving towards the reasons explaining why it is so useful in business.
When a person visits your website and thinks of subscribing to your mailing list with the aim to keep in touch with you through email, it is known as email marketing. A mailing list like this is quite important if you are selling a service or product. Email marketing enables you to build customer loyalty, earn trust and promote brand awareness while encouraging your subscribers to purchase from you more often.
Email marketing has several benefits. Although, it is a great marketing tool however, unfortunately, it seems to possess a bad reputation with a few businesses, who fail to understand it fully.
Some companies are of the view that people immediately consider finding an email from a stranger and they delete it, thinking badly about their company.
This may be true to some extent, chiefly because businesses have failed to take the time for nurturing their list. Nevertheless, with responsible marketing, an email marketing campaign can be made to work exceptionally well for your business.
Email Marketing Against Social Media Marketing
As explained earlier, social media sites like Facebook and Twitter are superb ways to connect with both existing and potential clients. They are ideal platforms to go for word of mouth advertising, creating strong bond with your current audience and putting yourself in front of a new audience.
Both of these tools are necessary for your business. However, you cannot keep a check over who is seeing your updates or when they are seen.
Apart from this, you cannot control these connections fully, as social media sites like Twitter, Facebook keep making changes without notifying how they could affect the way you are connecting with your followers.