Timely, personalized, and hyper-relevant to the reader, #automated #emails certainly do a great job for marketers, saving them a lot of time and money. But that said, a lot of them still make mistakes - from not being wary of the slightest mistakes to painful data problems, some of these can seriously hurt your credibility.
When it comes to #emailmarketing #automation, the last thing you want is a mistake, no matter how big or small. It will not only turn off your potential customers, but also take a toll on your efficiency.
- Forgotten customer data
One of the great things about email marketing automation is the amount of customer data that can be used for targeted campaigns. These are website and email activity, transaction history and demographics.
However, despite all the valuable resources at their disposal, some marketers make little use of them. To properly segment your email list, you need to review the customer data first and then use it to reach the customers with the right message and timing. Make sure you employ all necessary strategies such as needs-based, value-based and purchase-based decisions to successfully execute your campaigns.
- Focusing on the wrong statistics
Some marketers often get caught up in vanity numbers. While open rates are a great start, the speed of click-throughs, conversions and subscribers will add much more value to your business. And it's also important to consider how well you are performing on these parameters.
For example, it is better to see a conversion of 5% with an open rate of 10%, rather than no conversions with an open rate of 50%. Having an open rate of 10% means your subject line could use some work, so you need to look at your metric realistically and find places where you can add more value.
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You have become a spammer
Since automated email campaigns take less time and energy, it's easy for some marketers to abuse their use, especially if your stats look good. But this can turn you into a spammer, which is the last thing you want as it can take a toll on your business. And that's why you need to make sure you only send relevant emails to your target audiences.Failure to perform tests
You should always run tests to maximize your features in email marketing automation software. This not only helps in determining which strategies to employ, but also gives you more knowledge about your audience.
For example, can help you compare the different versions of your campaign, be it your subject line, CTA, landing page, etc. Also test your emails on mobile, tablet, and desktop to ensure your customers are running smoothly. have experience. no matter what device they use
- Forgetting to humanize yourself
While it's important to avoid the manual process and focus more on important things, you may run the risk of becoming too inorganic. Your customers are human and deserve to have real communication that doesn't make them feel like they're talking to a robot.
That's why it's always important to give your messages a personal touch. Use triggers so that the messages can have a strong relationship with the recipients.
When it comes to retaining and nurturing your customers, there should be no room for error. Remember that your current customers are much more valuable than the new leads. And to make sure you don't lose them, think beyond the automated journeys and focus on a more humanized and relevant one.
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