Many products are launched via crowdfunding campaigns, and in theory, both the business and end-users benefit from the opportunity. It helps companies evaluate the demand before committing to large expenses, and reduce their financial risk, while end-users pledging in a crowdfunding campaign will be the first-ever to get the product, and often at a significant discount compared to the eventual retail price.
But the flip-side is that they are risks for backers, they did not just buy a product online, but bet on the developers to deliver the products. Sometimes the project fails due to incompetence, unexpected challenges, or
I've never participated in online crowdfunding, for that very reason. From what I have witnessed, backers not receiving what they was promised has put me off.
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