Almost 35 years ago, Nike and a young Michael Jordan changed the world.
It was all in September of 1984 when the young basketball promise Michael Jordan of the University of North Carolina would sign his contract with the Nike brand and consolidate in the footwear industry in the United States of America, this union would boost the brand and Jordan as the only world.
The owner and then the director of Nike PHIL KNIGHT was looking for a way to beat the market to his competition at that time that was Reebok for it hires a basketball player.
At that time Jordan was simply a game with potential and nothing else, which was very difficult to convince and that gave him the vision to sign with Adidas, but he had nothing to do, he did not have it. a millionaire contract and shoes designed just for
Before that month of September of 84, no sports company would have done that to customize a product to the level of making it unique.
contract
Jordan signed the exclusivity contract for 5 years, but Nike would not give away that huge amount of money, the first one they signed had three goals to meet Michael, which one of them had to meet, had to be the "Rookie of the Year". "(the rookie of the year), play the all star averaging 20 or more points throughout the season, if in the next 3 years I did not achieve one of the objectives, the company will cancel the agreement.
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Someone who was there raised a doubt, what would happen if Jordan did not meet any of the objectives but the shoes sell well? to which they responded if the brand manages to sell 4 million dollars in shoes in the first 3 years, the other 2 will fulfill the contract.
The months would be born the sneakers that would change the history of the "air jordan" designed exclusively for Jordan with characteristic red and black colors. "The color of the devil said Michael."
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The rest is history, but without some problems on the way the NBA banned the air. The regulations of the time said that the shoes should be white, every time that Michael played with his emblematic shoes, Nike had to pay a fine of 5 thousand dollars.
Nike released a commercial reminder announcing that the NBA banned air jordan with a slogan that said "Jordan can not use them but you can", the advertising went into effect.
Jordan in his rookie season had an average of 28.2 points per game he became the rookie of the Year and was all star.
In March of 1985, the sale of the first model of air jordan a year later Nike had sold the incredible figure of 100 million dollars since then Michael Jordan and Nike would not separate.
Thanks to http://mundod.lavoz.com.ar/basquet/hace-30-anos-michael-jordan-y-nike-cambiaban-la-historia-de-marketing-deportivo for the required information.
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