The Right Approach to Improve the ROI on Your Enterprise Application

In today’s competitive environment, it is really critical to determine how well your application/ software is serving your business. From the records, almost 80% of the enterprise application's features go untouched by the users, with only about 20% being actively used and deliver some business profit. Thus, it is not enough to only develop applications but you also need to observe how much that application is relevant in terms of Return on Investment (ROI). So, the following question arises.

How do you make sure your software development efforts are efficiently optimized and giving you the best return? There are many strategies that help you to improve the ROI on your enterprise application but before that, we just need to understand the enterprise applications and also need to find out its relation with ROI.

Enterprise Applications

Enterprise Application is basically a computer software/ application designed to operate in the corporate environment to solve the business-related issues. The enterprise software consists of a group of programs with a shared business application that developed using an enterprise architecture. In this way, enterprise software enhances efficiency and productivity at every business level.

The main thing enterprise application can do for your business is, it provides growth. Here, in this blog, we learn many ways that how exactly the ROI for enterprise mobility solutions is calculated and how these mobile apps can Increase the ROI of your Business.

Current State of Enterprise Application

The time when the mobile applications came in the market then there was less competition between the businesses. But slowly the mobile market becomes changed and every company sets a high aim on growth. To achieve growth and goal, technology created enterprise applications. This application is something that influences the enterprise mobility market and provides a new way of growth.

Feature of good Enterprise Application

• Scalability
• Real-time access
• Security
• Heavy Integration
• Instant Conversation

Measuring the ROI on the Enterprise Application

Measuring the ROI is a process that every business follow and also help clients who are willing to know the ROI on the currently using enterprise application. Also, this helps you correctly measure the ROI of your enterprise mobility solutions and set the strategy for increasing the ROI. To measure the ROI, you just need to follow three steps:

1. Cost of Investment: In the ROI measuring process, first, you need to know the cost you invested while enterprise application development. So, you need to check your previous bills or invoice that you had got from the Development Company.
2. Estimate KPIs: This is the second stage where you need to enlist all the APIs such as sales number, amount of paperwork, response time, production cost, etc., used to measure the effectiveness.
3. Calculate ROI: The last stage of measuring Enterprise application's ROI is 'calculating the ROI'. This will need you to evaluate the outcome against the investment made in developing the enterprise application.

Strategies to increase the ROI of an Enterprise Application

The primary purpose of enterprise app development companies is to engage the employees or customers with the application completely. There are many ways to increase the ROI of an enterprise application which is as follows:

Use of Interactive Technology

The first strategy that you can apply to increase the ROI of an Enterprise Application is to make your application interactive. You can well organize your application by using artificial intelligence and any other technology that make will make your application interactive.

Use of UI/UX

Organized use of UI/UX can be the way to attract users because the UI/ UX provides such user-friendly interface to the users, which facilitates easy application handling and provides no distraction from the application.

Keep Modifying the Application

Modification plays an important role. You always need to keep monitoring those elements and features that are most visited or used by the users. This kind of monitoring will help you to better understand the requirement and you will make your application updated.

Watch Participation from the Employees

Regular participation from the employees’ side can also increase the ROI. But unfortunately, this is one of the biggest challenges for enterprise applications. Employees’ not show their right interest that an application required. Therefore, the lack of interaction deduces ROI parentage.

To overcome it, you need to organize a healthy competition so that users will take part and give suggestions to increase ROI. Now, app development agencies are easily handling such situations, and they need your zero engagement.

Sort Domain Specific App Segments

Nowadays, multiple features are very common in one application. This form of application can reduce time, money and space. But it creates a hassle for users while using the app. So, it should be our duty to make a different segment for the different domain so that people can easily search out their domain and use it accordingly.