How I grew Way.com to a $10M run-rate in 2 years.

1. We threw a lot of sh** against the wall. Maybe too much. I found what stuck.

2. I found the most profitable potential from what stuck by analyzing the profits from vertical that stuck.

3. For this specific vertical I analyzed: why it stuck, how we marketed it, talked to users to see what they liked and disliked and got a firm understanding of the vertical.

4. From here I created a plan for how to expand this vertical from the 1 market it was in, to 50 markets across the U.S. We did this in year 1.

5. I then analyzed year 1 and saw how we could increase sales enough to hit a $10M run rate. This was done by hiring a marketing expert that could increase our marketing efforts.

I know it sounds easy, but this is truly it. Finding something people need, making sure it makes money, perfecting it, and then offering it at scale.