Questions:
Entrepreneurs can reap profound benefits from their social capital. If you know how social capital works, then you can build it!
This is a 'networking' experience -- but unlike other 'networking' opportunities you may have had in the past, I'm going to set very clear parameters on this experience. This will help you focus your efforts on achieving exactly what you need for this experience; moreover, you can set parameters on any future networking experience, to get the most out of it.
Here's what I want you to do for this exercise: establish contact with three new people, who will be valuable to helping you pursue your business idea. But I have some additional parameters:
- One person must be a domain expert in your industry. This would be someone who's engaged in the same type of business activity as you would like to be. They may own the same kind of company that you would like to own, or they may be a technical expert who knows a lot about the kind of product or service that you would like to produce.
- One person must be an expert on your market. This would be someone who is targeting your market with similar products services -- or knows a lot about conducting customer research in your area -- or represents a major piece of your market (this might be most applicable with B2B markets).
- One person must be an important supplier to your industry. This would be someone who is selling products and services to other organizations/firms in your industry.
What constitutes 'contact'? Social capital exists in the "potential goodwill" that exists between two people. For you to establish "potential goodwill" for this exercise, you need to have obtained feedback from each of these people on your business idea so far. For instance, this could include meeting with them to show your elevator pitch or your idea napkin.
One last catch: The three people you add to your social capital cannot have participated in any other exercise you have completed as part of this course.
Answers:
How to write up this post. Break up your post into three parts, one for each person. For each person, describe:
This is the Domain expert in the industry.
- Who they are and what their background is. His name is Eric and he currently works as a computer coder. He is only a beginner, but has been focused on the future of blockchain.
- Which 'slot' you are filling with each person (i.e., domain expert, market expert, supplier), and how the person fills the spot. He is the domain expert because he works directly with the under lying technology of company.
- A description of how you found the person and contacted the person. I have been in contact with Eric for the last three years. Learning from him whenever I can because he is very bright.
- The nature of the exchange you have with the person -- what favor did they do for you? What is the return expectation? As I was stating earlier we are good friends so the relationship will continue to grow.
- How will including this person in your network enhance your ability to exploit an opportunity? I grow every time I have a meeting with Eric. He could be a huge asset to my company.
Finally: Reflect. This experience requires you to do a little 'targeted networking.' How will this experience shape how you participate in any future networking events? Did this experience differ from your networking experiences in the past? How? This was more of a friendly encounter so it wasn’t a bad experience at all. I really enjoyed my experience.
This is the Market expert in the industry.
- Who they are and what their background is. Her name is Linsdey and she currently works as a licensed realtor. She has been doing this for some time and works with online transactions daily.
- Which 'slot' you are filling with each person (i.e., domain expert, market expert, supplier), and how the person fills the spot. She is the market expert because she works directly in the market of the real estate industry.
- A description of how you found the person and contacted the person. Lindsey works at the local brokerage office in the downtown area where I live. I brought her out to lunch when I was thinking about becoming a relator.
- The nature of the exchange you have with the person -- what favor did they do for you? What is the return expectation? As I was stating earlier we are good friends so the relationship will continue to grow.
- How will including this person in your network enhance your ability to exploit an opportunity? Lindsey is a great person and is extremely social able. She would be a strong asset to my company.
Finally: Reflect. This experience requires you to do a little 'targeted networking.' How will this experience shape how you participate in any future networking events? Did this experience differ from your networking experiences in the past? How? This was more of a friendly encounter so it wasn’t a bad experience at all. I really enjoyed my experience.
This is the Supplier expert in the industry.
- Who they are and what their background is. His name is Steve and he currently owns and flips a lot of real estate properties.
- Which 'slot' you are filling with each person (i.e., domain expert, market expert, supplier), and how the person fills the spot. He is the supply expert because he works with a large supply of real estate.
- A description of how you found the person and contacted the person. I have been trying to be Steve’s mentor for the last few years.
- The nature of the exchange you have with the person -- what favor did they do for you? What is the return expectation? I continue to do favors for Steve to show that we have a two-sided relationship.
- How will including this person in your network enhance your ability to exploit an opportunity? Steve is very bright and successfully. I can learn how a buyer thinks when sitting with him.
Finally: Reflect. This experience requires you to do a little 'targeted networking.' How will this experience shape how you participate in any future networking events? Did this experience differ from your networking experiences in the past? How? I really enjoyed my experience with Steve and I would enjoy interviewing him again.
Get those college students on board with Steemit!
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Those Gators looking weak, we'll see if they can beat lousy FSU in a few weeks.
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