大家都知道“国民女神”老干妈陶华碧，有多少人知道“国民男神”王守义?Everyone knows that the "national goddess" Laoganma Tao Huabi, how many people know "national male god" Wang Shouyi?
He started his business at the age of 60 and started his business with 100 yuan. He relied on a dime of one package of "Thirteen incense" to make the company achieve an annual output value of 700 million!
The profit of each package is only 8 cents, and he can actually earn 300 million a year!
Forced by livelihood
Startup Wang Shouyi
During the Northern Song Dynasty, there was a Xinglong Hall in the city of Kaifeng, which specializes in herbal medicine and spices. Later, it launched a secret seasoning called “Thirteen Fragrance”.
Due to the unique smell, this seasoning is quickly used in the court, but the recipe has been passed down from generation to generation in the Wang family of Xinglongtang.
Until the 1950s, Wang Shouyi inherited this secret recipe from his grandfather.
Wang Shouyi had never thought of taking the secret recipe to do business. He only used it for household use. Until 1959, the family was too poor to open the pot. Wang Shouyi had no choice but to make money by this secret recipe.
He improved the secret recipe, and made a small workshop with several sons at home, and sold the "Thirteen Spices", which sold only a few cents.
They not only sell at home, but also travel far away to sell, all the way is to step by step.
In order to make a name for himself, Wang Shouyi will put a stamp of thirteen incense on the outside of the wrapping paper, so that everyone can look for the thirteen incense, and if they are not satisfied, they can return it.
In this way, the thirteen fragrances slowly started the famous, and the life of the Wang Shouyi family slowly improved.
But in those days, slowly began, no one dared to do small business, Wang Shouyi had to stop the thirteen business.
Starting from 100 yuan
Earn 300 million yuan by 8 cents a year
After the reform and opening up, many people started small business, and Wang Shouliang, the son of Wang Shouyi, also persuaded his father to return to the rivers and lakes.
However, Wang Shouyi is not willing. He feels that he has been a farmer for so many years. Can he still come out to do business?
After all persuasion, the 60-year-old Wang Shouyi finally decided to return to the rivers and lakes. He took out all his savings - 100 yuan, and made a family workshop with his son, and began selling thirteen incense.
At 4 o'clock in the morning, Wang Shouyi is about to get up, picking up the burden and going out to sell it all day, and wait until dark to go home.
He was greedy early and insisted on spreading every day, even during the Spring Festival.
There was a Spring Festival, Wang Shouyi had already planned not to spread, because he promised his family and lived together for a year.
But when I woke up the next day, he felt that during the Spring Festival, everyone’s demand for ingredients would be great, so they still took the burden and went out.
In this way, relying on persistence, Wang Shouyi's business is getting bigger and bigger.
His thirteen fragrance ingredients, a pack is only a dime, the price is fair, and the quality is very good, many people use his ingredients, the dishes are much more delicious.
Many people use his ingredients every day, and they can't live without it. Some people prefer to walk a few miles and buy the 13 incense of Wang Shouyi.
Looking at his family's ingredients is becoming more and more popular, Wang Shouyi is also pondering, to make their own small workshops big.
In 1985, Wang Shouyi designed the packaging of Shisanxiang and obtained the certification of the Industrial and Commercial Bureau in 1987. The registration was successful.
Subsequently, Wang Shouyi took his sons and founded the Xinglongtang Sanxiang Spice Condiment Processing Factory in Zhumadian, Henan Province. In this way, Shisanxiang began to go nationwide.
In 1984, the registered capital of Shixiang was only 100 yuan. In 1998, Wang Shouyi 13 Fragrance Condiment Group Co., Ltd. was established with a registered capital of 80 million.
In 2015, Wang Shouyi Group produced more than 53,000 tons of various spices, with sales of 1.6 billion yuan and taxes of 260 million yuan. The company has more than 2,000 employees.
Surprisingly, the profit of 1000 grams of thirteen flavorings is 2 yuan, and the amount of thirteen incense in each small box is 40 grams, which is equivalent to only 8 cents per box.
60-year-old Wang Shouyi can succeed
Bring us three inspirations
60-year-old entrepreneurship, relying on 8 cents per box profit, more than 10 years of bitterness, achieved today's results, Wang Shouyi's success story, tell us 3 points:
1. Must have their own core strengths
The core asset of Wang Shouyi is the thirteen flavoring seasonings. The seasonings are well done and not afraid of others not buying them.
This is similar to Laogan Ma, relying on a can of hot sauce, Tao Huabi has the ambition to put "one hand to pay the first delivery", the dealer wants to credit, no way!
To do business, you already have to have your own core strengths, and this advantage is that others can't take it, so that you can be invincible in the mall.
In the workplace, you have to do the same. In any case, you must have a skill to settle down, no matter who can't replace your position.
The negative example is the previous news:
After the toll station was revoked, the 36-year-old female toll collector cried: "I am 36 years old, nothing will be charged except for the charges."
You said, this can blame anyone, the charge is such a simple thing, anyone can replace, the machine can also replace. You don't have a unique core advantage, you only have to be replaced.
2. Diligence is never too long
Wang Shouyi’s peasant origin, even if he did business, still retains the hardworking nature of the peasants.
Selling seasonings, he can get up at 4 o'clock, and it is a whole day to sell. Even if it is a winter season, he also insists on stalling during the Spring Festival.
In his opinion, he has no talent, relying on running more, watching more, and drinking more.
3. Focus on what can be done
In the eyes of Wang Shouyi, things must be concentrated to a point before they can succeed.
Therefore, for more than 30 years, Thirteen incense has never expanded to other industries, and does not engage in capital operations, let alone any listing.
Regardless of whether you buy equipment or build a factory, Wang Shouyi is using his own company's funds, no loans, no financing, no owe.
Wang Shouliang, the son of Wang Shouyi, recalled that as long as the children mentioned the listing, the father said, "This is a lie."
In order to allow companies to focus on seasonings, Wang Shouyi even left a last word:
"The company is not allowed to diversify its development, it is not listed, it does not play capital operation, and it is even more difficult for its family to do real estate business. If you are used to fast money, you will not be able to do business with peace of mind."
In 2003, Wang Shouyi, who was in his 80s, passed away. He was insisted on his philanthropy during his lifetime and was sustained by his family. Now the accumulated donation amount exceeds 200 million.
His entrepreneurial story has also become a legend: a 60-year-old man, starting with 100 yuan, earns 300 million yuan by 8 cents a year.
His diligence, tenacity and concentration are always admirable and inspire others.
Because he proved with his own experience:
There has never been a "small project" in the world. As long as you can do it with your heart, small projects can also be made into big projects, and small brands can also be big brands!