There was a lot of market influences taking place, affecting the entire marketplace. XRP got caught in the middle. Short term, it seems as though, XRP follows in Bitcoin's footsteps, despite both being completely different and targeting different market segments. All the recent regulatory crackdowns and sovereigns etc., caught all crypto's by surprise.
Eventually, the market will see XRP as a different class of asset that's efficient and stable. This in my opinion should reflect its long term investment potential. XRP should appreciate overtime. It has been trending upwards for the past 8-12 months now.

A $15 XRP anyone? I'll take it. lol