Hello audience, it’s been a while I did a post. I have been engrossed with crypto trading for a while but had to come up online and write about a great blockchain project called SWACE which I came across recently. An innovative social gaming platform to engage users with their brands. This is a deviation from conventional digital marketing and has gained traction so far with many companies registering with SWACE currently. They have ICOs up for sale as this platform is based on blockchain and requires investors to fund in order to actualize their roadmap.
Overview
Many brands are looking for organic ways to engage their users, a lot spend huge budgets on advertising using Facebook, Google ads and YouTube. The advertising market has lost its innovation as most platforms are still using traditional methods of advertising like survey, post like and share on Facebook, promo site SEOs. This is responsible for less advert conversion and leads since many of these social network users and the general public are yet to see something new in the techniques brands use to captivate most users. Why would I watch a promotion video if it has only 5 views? The user isn’t dumb to waste that time watching such video other people haven’t even set their eyes to watch. The same applies to a Facebook ad post with few like and shares. In order to get users engaged to video and content ads, some brands who outsourced their marketing to a pool of online digital marketers have their video promo views hit the roof and still record poor adoption of their brand. This is why I am going to take you down the process of user-brand interaction, the twist and a rare innovation that will change the digital marketing through social gaming ecosystem called SWACE.
The twist about brand digital marketing on social media and role of social gaming
The social media have witnessed quite a number of challenges and setbacks in terms of trust and safety. Taking a case study of Facebook that recently faced the US lawmakers since the leak of users’ personal data via one of their data customers Cambridge Analytica. These data are very powerful and can be used as tools to influence users and promote anything on the internet. Many brands acquire this data from data broker for the purpose of developing new products that meet consumer’s lifestyle. It is quite expensive for upcoming brands and the method has been frowned on because of the unethical approach these data are mined. Marketing using mined data from broker is very aggressive method. Let’s leave that for another day. Digital marketing through ads is the most popular method but currently losing traction and adoption of brands are very low because there are a lot of fake accounts now on the social media and ads are no longer engaging users. Most ads views, likes and shares are pumped in order to attract users and this has reflected in low sales conversion and adoption of brand even after the huge budget on advertising.
Taking a look at the Ice water challenge in 2014 where top celebrities like Bill Gates, mark Zuckerberg pour ice water on themselves as a way raising awareness for Amyotrophic lateral sclerosis (ALS). A good brand would have leveraged on that for promoting their brands by creating reward driven games and challenges in order to engage their users and promote their brand. Currently brands like Opera, Budweiser, etc. have really put that technique into marketing. Opera shake and win app is gaining users traction every day. Is it Budweiser share your goal celebration? It is trending on social media with respect to Russia 2018 world cup tournament.
It is crystal clear that social gaming driven marketing is an unconventional innovation that will make a difference in the user-brand interaction. Take for instance one of my trainers footwear brand asks for a challenge or game using the footwear to make a picture or video moments that show how it has saved me from having blisters. I wouldn’t hesitate to do especially when a reward is attached to it. I bet you would too earning why using your brand of choice. This is where SWACE is shaping the brand digital marketing industry through their blockchain based social gaming platform.
SWACE Platform and how it works
Company brand and user register on the platform by downloading the application on their smartphone. The brand companies’ place order for an advertising campaign game through their user interface which have provisions for them to choose among the list on their settings. The cost of the campaign game is calculated and shows on the interface. The company can decide to mix the campaign games based on the advertising budget. Once the brand is okay with it, it can go ahead and initiate a smart contract.
The users on the other end will see the game campaigns and opting in by paying a check-in fee with their SWACE token. The user is verified to make sure it is not a fake account through their social media networks. Don’t be scared of check in fee, the platform offers free coins enough to check into any game. These coins are only valuable when a user completes and earn reward coin that can be exchanged to claim prizes and cash out into their wallets.
At the end of any brand campaign game, the winner the winners are rewarded with Swace coins which were originally invested by the brand at the subscription for the campaign. Users can also earn from referrals and invites sent to friends who are not yet registered on the platform.
The Engagement Model used by SWACE’s social gaming
Swace app developers created different frames for games which enhance user engagement and interaction with brands. Some of them are
Location game frame challenge
Here the user take selfie pictures while using the brand following the game guidelines and share pictures to get rewarded. This game challenge promotes active user engagement with the brand hence creating a positive image to other users.
Voting game challenge
The user uploads a picture in response to an announced theme and try to collect as many votes as possible from other users. The user with the highest vote gets the reward for the challenge. This game encourages competition among users in a bid to get the reward.
Product testing game challenge
The brand picks a specific audience of users to test a new product while take a selfie or making a video of it. The user gives a feedback on the new product and get a reward in Swace token.
There are Augmentaed Reality game, Private games, Emotion game challenges. The platform is looking forwad to integrate other games to fit in every brand marketing needs.
About Token Sale
Swace has generated about 2 700 000 000 SWA for the project which is going for a price of $0.02. Their softcap is $3,000,000 and hardcap of $23,000,000. Swace pre-ico sale has been on since 7 may and bare have 1 day to close. You still have time to acquire the Swace payment token before it ends as the project is promising and feasible at the long run.
To learn more in greater detail about Swace and their token sales please visit the links below.
WEBSITE: https://swace.io/
FACEBOOK: https://www.facebook.com/swaceapp/
TWITTER: https://twitter.com/swaceapp
TELEGRAM: https://t.me/swace
MEDIUM: https://medium.com/swace
WHITEPAPER: https://www.swace.io/downloads/Swace_Whitepaper.pdf
Content Author Details
Bitcointalk Username: Finixfly
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