BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Europe baby car seat market size at USD 353.82 million in 2022. During the forecast period between 2023 and 2029, BlueWeave expects Europe baby car seat market size to grow at a significant CAGR of 7.36% reaching a value of USD 577.81 million by 2029. Major growth factors for Europe baby car seat market include increasing lifestyle modification, stringent laws and regulations focusing on the prevention of potential injury and damage to baby. The increasing number of car accidents across Europe is forcing the governments to permit laws and making baby car seats mandatory to ensure children’s safety along with the efforts taken by car seat manufacturers for manufacturing and designing innovative car seats is contributing to the growth of baby car seat market across Europe. Safe car seat usage in vehicles is required throughout Europe. It has also created a ranking for kid safety protection to promote higher-quality designs. The market for infant car seats is anticipated to grow as parents' worries about safety increase. With approximately half of the market share, the supermarket & hypermarket category dominated the local market. Holistic solutions, including consulting and services, are the main emphasis of these shops. However, the short lifespan of a baby car seat and large size and bulkiness of the travel seats are anticipated to hinder the overall market expansion.
Europe Baby Car Seat Market – Overview
Baby car seats are also known as baby safety seats. A moveable seat for an infant or a minor child that attaches to a vehicle seat and grips the child safely. It is particularly designed for the safety of children during car collisions or accidents. These exclusively designed seats come in numerous sizes conferring the height and weight of a child. Commonly, these seats are not pre-installed in the car. It is purchased and installed by consumers as per their requirements. These seats can be separated from the car and can be attached into a stroller. Infant’s seats are specially used for the newborn baby for easy carrying and handling. Convertible seats used in rear and forward-facing positions depend on the age and weight of babies. Forward-facing combination seats also have a harness system to be more secure. Booster seats help the child to provide elevation, so the shoulder belt respites suitably on the shoulder blade.
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Impact of COVID -19 on Europe Baby Car Seat Market
COVID-19 pandemic adversely affected the baby car seat market in Europe. Due to travel restrictions and lockdowns, there was a significant reduction in the use of baby car seats, rendering them almost obsolete. It led to a significant decline in demand and slowed the growth of the Europe baby car seat market. Also, supply and distribution of the product were also affected during the pandemic period. However, as the virus spread decreased, economies reopened. Hence, the market has recovered and is expected to grow at a healthy rate during the forecast period between 2023 and 2029.
Europe Baby Car Seat Market - By Distribution Channel
Based on distribution channel, the Europe baby car seat market segregated into Supermarkets/Hypermarkets, Specialty Stores, and Online. The sales of baby car seats through online channels are estimated to be the fastest-growing channel with the highest CAGR. Convenience, better discount offers, and multiple option availability are some factors encouraging the use of online channels for buying baby car seats. Rising smartphone sales along with the increasing number of internet users are pushing the use of online channels as a preferred medium; the segment is growing significantly during the forecast period.
Competitive Landscape
Major players operating in the Europe baby car seat market include Artsana Group, Dorel Juvenile, UPPAbaby, Britax Child Safety Inc., RECARO Holding GmbH, Newell Brands , Mothercare pLc., and Kiwi baby. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches
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