BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Europe Meat Snacks Market size at USD 3.7 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects Europe Meat Snacks Market size to expand at a CAGR of 6.20% reaching a value of USD 5.6 billion by 2030. The growing demand for protein-rich food items as a result of healthy snacking is one of the key growth reasons for Europe meat snack market. Moreover, changing lifestyles, a rise in the demand for convenience foods, and an increase in the introduction of new goods are anticipated to propel Europe Meat Snacks Market over the projected period.
Opportunity – Easy Availability of Various Types of Meat Snacks in Supermarkets & Hypermarkets
Supermarkets and hypermarkets hold the largest share in Europe Meat Snacks Market by distribution channel. A number of supermarkets and hypermarkets across European countries provide easy accessibility to meat snacks, which drives its growth. Supermarkets and hypermarkets offer lucrative discounts and big purchases, which attract consumers. However, the convenience store segment also covers a substantial market share owing to them being close to residential spaces. Other major distribution channels Europe Meat Snacks Market include convenience stores, grocery stores, restaurants, and online retail segments.
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Conventional Meat Snacks Hold Major Share in European Market
The conventional segment accounts for a higher market share in Europe Meat Snacks Market by nature. Conventional meat snacks are easily available at affordable prices in supermarkets, hypermarkets, and convenience stores. In addition, the availability of variants of conventional products, such as original, mild, spicy, and teriyaki, which suit the demand of European consumers also contributes to its larger market share.
Regional Analysis
The in-depth research report on Europe Meat Snacks Market covers a number of country-specific markets, including Germany, United Kingdom, Italy, France, Spain, Belgium, Russia, the Netherlands, and rest of Europe. Germany leads the European market for meat snacks because a large portion of its population is millennials, which increases the demand for meat snacks. The United Kingdom holds a significant market share due to the accessibility of meat snacks that satisfy regional preferences and customs. The high level of health consciousness of consumers in the United Kingdom further supports the expansion of this sector.
Competitive Landscape
Europe Meat Snacks market is intensely competitive, as a number of companies are competing to gain a significant market share. Key players in the market include Glendale Foods, Kings Elite Snacks, MeatSnacks Group, Jack Link’s GmbH, Moorcroft Foods, Hybricol Food Technologies B.V., Windau, Bell Group, Cremonini S.p.A, and Flapper SA.
These companies employ various strategies to further enhance their market share, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
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