Evan Marsh Executive Summary Report (Concentrate)

EXECUTIVE SUMMARY
Mastermind Alliance Publishing Group
1636 N Cahuenga STE# 200
Hollywood, California
310 413 1319
Wolves Don’t Loose Sleep Over The Opinion Of Sheep
I. Company Description
A. Description
• Want to introduce new/different ideas into the literature industry
• Trying to satisfy/target readers who want something new/different in
the industry of entertainment business.
• We will meet this by applying new ideas/thoughts to self-help literature
we create
B. Competitive Advantages
• Huge work ethic
• Lots of connections
• Already brought an office
• Access to high-tech equipment (School)
• Up to date information
II. Market Analysis
B. Information About Your Target Market
targets the lucrative youth market (17-30). Young people to older audiences will
always be attracted to sexy fun! But business also appeal to males and females of all
ages, races and nationalities. By targeting this enormous global market, “Wolves
Don't Loose Sleep Over The Opinion Of Sheep” has realistic opportunities to yield
extraordinary profits.
C. Distinguishing Characteristics
With the growing demand for entertainment, multiple avenues of distribution exist,
and movies don’t have to be blockbusters to pay dividends. “Wolves Don’t Loose
Sleep Over The Opinion Of Sheep” will be released worldwide in all TV markets,
Home Video, Mail Order, Internet and theaters. Additionally, it will be entered in
prestigious film festivals, including Cannes, Venice, Sundance, New York, San
Francisco, Santa Barbara, etc. Contributors to the making of Wolves Don't Loose
Sleep Over The Opinion Of Sheep will be invited to all screenings, parties and
promotional activities.
D. Size of the Primary Target Market
• Generated $0 in 2014, Gained 1.5 million person fan base
E. How Much Market Share Can You Gain?
• .15,000 = $4 million
• Expected to grow rather quickly over time
F. Pricing and Gross Margin Targets
• Books will be sold at average price of $19.99
• Downloadable Content Prices will vary based on content inside the
download
• “Online Passes” will vary based on content that will be given with
• Long time customers/fans will get discounts
• It is projected that all investments will be returned within 9-18 months
after the start of production. Wolves Don't Loose Sleep Over The
Opinion Of Sheep will be completed in six months, and then sold to a
major distributor for a fee in excess of the production budget. From this
revenue the investors will be reimbursed first, then our Partnership will
share the remaining profits and all future profits from all markets
worldwide in accordance with our Partnership Agreement.
• The following numbers are low/high end Worldwide Profit Projections
for recently released movies budgeted under $1Million (Source:
Hollywood Reporter). These numbers do not include such blockbuster
comedies as My Greek Wedding 1 and 2, which grossed more than
$400M.
G. Competitive Analysis
• Market Share: Hard to get big amount due to size
• Strengths and Weaknesses
• Starting company barriers
• Large Window of Opportunity
• Low number of competitors
• Market Barriers: Starting business barriers
H. Regulatory Restrictions
• Game Company regulations
• Copyright issues for content
III. Organization & Management
A. Organizational Structure
• Evan Wrekn Marsh (CEO)
• Boss/Owner/CFO
B. Ownership Information
• Owners and information
• Percentage of ownership
• Skills
• Involvement
• Complementary Groups
C. Board of Directors’ Qualifications
• Members
• Positions
• Backgrounds
• Contributions to company
IV. Service or Product Line
A. A Description of Your Product/Service
• Books
• Production/Development (Films)
• Publishing
B. Details About Your Product’s Life Cycle
• Production
• Development
• Publishing
• - Wolves Don't Loose Sleep Over The Opinion Of Sheep appeals to
teenagers, adults, and seniors.
•
• Comedies have historically proven to be box office gold because
EVERYONE loves to laugh. Since the first Laurel and Hardy and Three
Stooges movies, audiences have been entertained by pranks and
mischief!
• 2. Wolves Don't Loose Sleep Over The Opinion Of Sheep: summons
moviegoers around the world.
• Comedies are UNIVERSAL. Every human, no matter what nationality,
relates to funny situations. Pinky’s Palace has international appeal!
• 3. Wolves Don't Loose Sleep attracts minority audiences.
• The cast will include several MINORITIES, which will draw in an
enormous and rapidly growing population!
• 4. Wolves Don't Loose Sleep Over The Opinion Of Sheep targets the
booming film festival market.
• Every year comedies burst onto the scene from the influential film
festivals. Stories set in a novel location, with an original twist are the
most POPULAR and SUCCESSFUL festival films. This prestigious
exposure enables a momentous theatrical release!
• 5. Wolves Don't Loose Sleep Over The Opinion Of Sheep renders a
long commercial life after theatrical release.
• Comedies are evergreen, making all ANCILLARY MARKETS revenue
friendly. Pay TV, Basic Cable, Network, Home Video and the Internet
provide addition Wolves Don't Loose Sleep Over The Opinion Of
Sheep will be produced on a low budget.
• Comedies don’t require super stars and their mega salaries or
expensive special effects, ingredients that drive studio budgets skyhigh.
The low budget affords a greater opportunity for PROFITS!
• 7. Wolves Don't Loose Sleep Over The Opinion Of Sheep was
thoroughly researched to incorporate WINNING elements.
• We understand the demands of our target markets, and they will not be
disappointed. Wolves Don't Loose Sleep Over The Opinion Of Sheep
delivers LAUGHS, FUNNY CHARACTERS, LIMITED NUDITY,
UNPREDICTABLE TWISTS AND TURNS and a SURPRISE ENDING!
C. Intellectual Property
• Copyrighted
• Research and Development (R&D) Activities
V. Marketing & Sales
A. Overall Marketing Strategy
• Advanced strategy for advertisement
• Distribution chains/channels
• Communication between company and fans/customers
B. Overall Sales Strategy
• Representatives
• Advanced advertisement strategies
• Wolves Don't Loose Sleep Over The Opinion Of Sheep is budgeted at
$409,475 (production budget follows). Private investor(s) shall fund
production costs and receive 45% of all profits, plus Executive
Producer screen credit. Mastermind Alliance Publishing Group shall
receive 55% of all profits (points shared with cast/crew/other
contributors). Investment examples below::
• $1.1M Revenue minus $409,475 Production Reimbursement equals
$690,525 Low End Profit.
• $54M Revenue minus $409,475 Production Reimbursement equals
$53.6M High End Profit
VI. Funding Request
• 5 years of funding requirement
• Money for equipment
• Money for engine development
• Money for advertisement
• Use of extra funds
VII. Financial Projections
A. Prospective Financial Data
• Five year estimate
• Information
• Graphs
• Investment Profit Points Low End Profit High End Profit
•
• $20,000 2.2% (20,000/409,475 X .45) $690,525 = $ 15,191 $53.6M = $
1,179,200
• $50,000 5.5% $690,525 = $ 37,979 $53.6M = $ 2,948,000
• $100,000 11% $690,525 = $ 79,958 $53.6M = $ 5,896,000
• $409,475 45% $690,525 = $310,736 $53.6M = $24,120,000
• ESTIMATED FOREIGN REVENUES
• (Source: Hollywood Reporter)
• EUROPE Low End High End
•
• Belgium and adjacent countries $ 25,000 $ 150,000
•
•
• France $ 50,000 $ 850,000
•
•
• Germany/Austria 50,000 1,200,000
•
• Greece 15,000 90,000
• Italy 30,000 1,000,000
• Netherlands 35,000 300,000
• Portugal 30,000 150,000
• Scandinavia 45,000 600,000
• Spain 45,000 900,000
• United Kingdom 50,000 1,000,000
• ASIA/PACIFIC RIM
•
• Australia/New Zealand $ 50,000 $300,000
•
•
• Hong Kong 25,000 125,000
•
• Indonesia 20,000 100,000
• Japan 75,000 1,200,000
• Malaysia 20,000 150,000
• Philippines 20,000 125,000
• Singapore 15,000 175,000
• South Korea 15,000 800,000
• Taiwan 25,000 350,000
• Thailand 20,000 50,000
• LATIN AMERICA
• Argentina/Paraguay/Uruguay $20,000 $100,000
• Bolivia/Peru/Ecuador 10,000 60,000
• Brazil 15,000 175,000
• Chile 10,000 60,000
• Colombia 15,000 75,000
• Mexico 25,000 475,000
• Venezuela 15,000 75,000
• Other 30,000 75,000
• EASTERN EUROPE
•
• Czech Republic/Slovakia $35,000 $200,000
•
• Hungary 15,000 200,000
• Poland 15,000 200,000
• Russia 20,000 450,000
• Former Yugoslavia 10,000 50,000
• ESTIMATED FOREIGN REVENUES
• (Cont’d)
• OTHERS Low End High End
• China $15,000 $150,000
• India 10,000 125,000
• Israel 15,000 50,000
• Middle East 15,000 90,000
• Pakistan 5,000 30,000
• South Africa 15,000 100,000
• Turkey 10,000 175,000
• FOREIGN TV/VIDEO SUB-TOTAL $980,000 $12,530,000
•
• FOREIGN THEATRICAL* 0 $30,000,000
•
• FOREIGN TOTAL $980,000 $42,530,000
• * Foreign Theatrical Revenue generally equals USA Theatrical Revenue.
• ESTIMATED USA REVENUES
•
• USA Low End High End
•
• Theatrical $ 0 $30,000,000
•
• TV 350,000 3,000,000
•
• Video 400,000 10,000,000
•
•
• Ancillary (music, etc.) 100,000 5,000,000
•
• USA TOTAL $850,000 $48,000,000
• ESTIMATED WORLDWIDE REVENUES
• Low End High End
• TOTAL GROSS REVENUE $1,830,000 $90,530,000
• TOTAL NET REVENUE** $1,098,000 $54,318,000
• ** After 40% Distribution Fees
• Wolves Dont Loose Sleep Over The Opinion Of Sheep
• Production Budget
• Locations: Hollywood, California / Texas (South Padre Island)
• Shooting Days: 20 Days
• Production Co: Mastermind Alliance Publishing Group
• Acct # Description Total
• 1100 Screenplay 30,000
• 1200 Producer/Director 40,000
• 1400 Cast 100,000
• TOTAL ABOVE-THE-LINE 170,000
• 2000 Production Staff 60,000
• 2100 Extra Talent 5,000
• 2500 Set Operations 10,000
• 2600 Special Effects 10,000
• 2700 Set Dressing 3,000
• 2800 Property 2,000
• 2900 Men’s Wardrobe 5,000
• 3000 Women’s Wardrobe 6,000
• 3100 Makeup & Hairdressing 5,000
• 3300 Camera (SONY HD) 10,000
• 3600 Locations 25,000
• 3700 Video Stock (High Def) 2,500
• TOTAL PRODUCTION PERIOD 143,500
• 4500 Editing 61,000
• 4600 Music 10,000
• TOTAL EDITING PERIOD 71,000
• 6800 General Expense/Legal 15,000
• TOTAL OTHER COSTS 15,000
• SUB-TOTAL 399,500
• 6100 Insurance (2.5%) 9,975
•
• GRAND TOTAL 409,475
The Partner shall be compensated in the amount of $___________________.00
(__________ Thousand Dollars and No Cents ) for investing that amount into the
production of the Movie. This full amount shall be reimbursed to the Partner from
the first monies received from the sale of the Movie. Thereafter, Partner, the other
Partners, and Mastermind Alliance Publishing Group shall share all profits in
accordance with their respective profit points.
Additionally, Mr. Marsh grants ____ Percent (__ %) of the net profits as Producer
of Movie to Partner for a period of ten years, commencing from the date the
Movie is sold.
Partner shall receive screen credit in Movie.
Partner and family are invited to attend all premieres, parties and promotional
activities.
Partner shall receive a poster signed by the cast and a DVD of the Movie/Book.
Partner shall not be held responsible for any legal action taken against the
Movie. Mr. Marsh is solely responsible for all aspects of producing Movie.
Partner shall have the right to review Mr. Marsh’ accounting records quarterly
regarding this Partnership.
Any disagreements, of any sort, pursuant to this Partnership shall be resolved by
the binding laws of California arbitration within thirty (30) days.
This agreement may not be assigned, without mutual consent, to any person or
entity. This agreement supersedes and replaces all agreements (oral or written)
between the parties signed below relating to this Partnership Agreement contract
and shall not be modified, except in writing signed by both parties.
This document shall serve as receipt of $___________.00 (_________
Thousand Dollars and No Cents) toward the aforementioned agreement.
ACCEPTED AND AGREED TO: ACCEPTED AND AGREED TO