While the last couple of years opened our eyes to the possibility of online events and virtual meetings, many companies are chomping at the bit to get back to in-person events, feeling that face-to-face communication is still the most powerful way to connect with potential clients. If your small business is looking to return to in-person conferences this year, here are a few ideas on how to get ready to return to in-person events and get the most out of your efforts.
Promote your attendance well before the conference
Some of the most powerful marketing efforts should be done before you attend the conference. Prior to an event, everyone is excited about the thought of in-person networking again, so make the most of it! Reach out to your contacts via email, social media, and event a blog post, talking about your attendance at the conference. Whether you’re simply attending, manning a booth, or even an event speaker, letting people know ahead of time is a great way to get the most out of your attendance. If you’re attending without a booth, try to set up short meetings before, during and after the event. Suggest a coffee meeting or find out if any of your prospects or customers are going to be at the event as well, and let them know you’d like to connect, visit their booth, or attend their session if they’re presenting. If you have a booth, most certainly let people know what booth you have (such as a booth number) and create an incentive to stop by, such as a freebie or a discount. For those small businesses who are speaking, invite your prospects to attend the session and let them know you welcome their feedback afterwards. Getting the word out ahead of attending can really build hype about your attendance.
READ MORE: https://azstrategicmarketingservices.com/get-ready-to-return-to-in-person-events-with-these-easy-tips/