Chapter 2
What Is AdSense, Really?
In recent years, there has been a great deal of discussion and information
concerning Google’s AdSense program at http://adsense.google.com. There
have been numerous E-Books and articles written on the topic.
But in the grand scheme of things, it is a profitable program that still gets
overlooked by many who are just coming online to start a business, as well as
those who have been around a while.
First, let’s take a look at exactly what AdSense is and what it is all about.
AdSense is a program for webmasters which was implemented by the famous
Google some years ago.
Essentially, a webmaster (a person who owns and builds one or more
websites) signs up for an account with the program, and once they are
approved, they paste the Google AdSense code into the pages on their
websites.
Google then starts serving ads to those websites, based on the keywords that
it finds in the text of the page. When a visitor clicks on one of those ads, the
webmaster earns money – usually a few cents for each click. However, when a
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site has a great deal of traffic, and when the webmaster knows which
keywords are the most profitable to target, there is a lot of money to be made.
It sounds simple enough, but it’s not really that easy. First, you have to be
approved – and Google is picky. The good news is that once one site is
approved, you have a Google AdSense account, and you do not have to seek
Google’s approval to use AdSense on any other site that you own, as long as
that site is within the Google’s terms of service guidelines.
Once you are approved, you have to know which keywords to target – the ones
that will make you the most amount of money per click, and how to write (or
have written for you) content that draws those high paying ads. Often, this is
the hardest part for what are known as ‘AdSense publishers.’ When we get
into this, the secrets will start unfolding.
Finally, you have to learn how to drive traffic to your AdSense site. Without the
traffic, you won’t get any clicks, and without clicks, you won’t be earning any
money.
This is the second hardest part of being an AdSense publisher. There really
aren’t any secrets here – it is just a matter of learning to use some basic,
proven site promotion techniques.
You may have heard gurus say that it isn’t wise to build Google AdSense sites
anymore. If you haven’t heard this, there will come a point when you will. But
that really isn’t true. In fact, there are thousands of people just like you that
are making very nice livings from the Google AdSense program.
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