Even seasoned marketers make some of the most typical marketing mistakes on Facebook. Even the finest of us appear to be susceptible to these common blunders.
It's a good idea to become aware of these errors now if you want to save a lot of time, effort, and money later. This will reduce the likelihood of you making the same mistakes again.
Starting Off Paid Campaigns with a Bang
Don't make a big splash with your bought campaigns. Start with a free campaign to grow your audience organically and gather consumer data, and then you'll have all the knowledge you need to create an experimental paid marketing campaign.
Begin slowly and at a low level. The worst thing you can do is go in with a huge budget and no idea what you're doing.Starting a Paid Campaign with an Immature Page
If your page is still relatively new, or if there isn't much activity, you might want to hold off on launching a paid campaign. You just don't have enough knowledge about your target audience to create a successful paid campaign.Using Mass Content Posters with Discovery Tools
For Facebook, many marketers employ a one-size-fits-all mass advertising technique. They would find a variety of Facebook groups and pages to spam, then utilize this technology to spam those locations.
That is not something you should do. When you do that, you're not doing your brand any favors. What you're actually doing is spamming.
It's only a matter of time before you're blacklisted!Promoting Direct Affiliate Links or Direct Sales Page Links
There's an old saying, "You can lead a horse to water, but you can't make it drink." By the same token, you can get a lot of people on Facebook to click on your links, but don't expect them to convert once they go to that affiliate sales page or your own direct sales page.
Why aren't people willing to buy? They did, after all, click on your ad, right? They haven't been properly qualified, to be sure. They clicked out of curiosity in many situations.
Perhaps they connected by accident.Pulling Random Content and Curating Them Based Solely on Keywords
You can't just set up Facebook publication tools to take any and all stuff from Facebook that has anything to do with your keywords and then blast it out. When you do that, you're just spamming.
You must be very selective and cautious about the type of content you identify with your brand, whether curated or not.Rotating and Republishing the Same Content Over and Over Again
Have you ever visited a Facebook page and seen that all of the content has been reposted several times in the same day?
The theory behind this strategy is that the more people who view the content on Facebook, the more likely they are to click through.
It appears that you are repeatedly spamming your page's admirers. If people dislike your page, don't be surprised.Wholesale "Optimization" of Ads
Paid ads are another common rookie error on Facebook. If you find that one of your advertisements isn't working well, it's tempting to create a completely new ad by replacing the old one with something completely different.
You have no idea which component of the new ad is succeeding or failing when you do this. You're essentially shooting in the dark. You don't know what caused your ad's performance to improve if it does.
You must have a plan or approach in place that allows you to track where the increase in click-through and, eventually, conversion rates is coming from.
Simply swapping out adverts in their entirety or in part does not provide you with the information you require to make informed decisions.Copy and Paste Competitor Ad Strategy
Some marketers are so lazy that they will simply look at their competitors' commercials and duplicate them verbatim. Of course, they won't copy word for word, but they'll still fall short.
Why is that? Your competitors, on the other hand, have spent a lot of money optimizing the advertising they're showing.
Their advertisements are effective. However, if you replicate them verbatim, you will not get a competitive advantage.
You can't just duplicate someone else's advertisement without understanding what you're doing. Only a small percentage of your competitors' adverts actually get results.