Facebook has changed its algorithm and conditions for the advertising community present on its platform many a time. No doubt, they have made it more accessible and easier for people. But that only means that the competition has raised too with the ease of accessibility. At a time when everyone is using Facebook as their primary or only platform for advertising, the only way to stand out from the crowd seems to be in Facebook Blue Certification.
So, if you are a marketer or an advertiser whose primary audience exists on Facebook and Instagram, you’d find yourself standing at a crossroads, trying to decide if Facebook Blue Certification is worth it.
Why should I do it?
If you’re a freelancer looking for more and better work, a marketing agency tired of the competition or a business startup struggling to set your mark – Facebook Blue Certification is your ultimate solution for crisis aversion.
Facebook Blue Certification is the only official accreditation given by Facebook itself. This means that when you pass the exam, you are awarded a digital badge. You can display the badge everywhere on your social media. This automatically places you on a pedestal higher than others.
It becomes a testimony to your proficiency with Ad management, distribution, and creation. Blue certification could also be an excellent career boost for freelancers who often suffer at the hand of too much competition. It would connect them with their clients and the audience better.
What online short courses will I have to take?
There are multiple short courses available for you to take. These courses are in three categories:
Facebook Certified Media Planning Professional
For those of you planning to become competent in designing Facebook strategies for their business plans, this test is your route to do so. It tests your understanding of business strategy and asses how well you meet your business goals. The test itself is of 105 minutes. It views your marketing plan as a whole while focusing on the individual components it comprises of.
Facebook Certified Media Buying Professional
People who have an advanced skill set, which is a requirement in buying Ads on Facebook and Instagram should take this 105-minute test. To pass the test, one must have knowledge of bids. They must know how to assess and use Facebook’s toolsets and Ads policies.
Facebook Certified Ads Product Developer I
If you are a developer who supports the building of Facebook advertisers and marketers, this course is yours to take. The best part of this test is that it is most suitable for your skillset because it is divided into three parts. This 90-minute test assesses the technical implementation and programming of Ads.
To make things easier, the test itself has two parts. The first part consists of Multiple-Choice Questions, while the second part has coding exercises.
What are the conditions for the test?
The exam is a proctored test. This means that a professional will supervise it through a webcam. It eliminates any and all chances of cheating.
Each exam costs $150 US and certifies you for one year.
In an instance where you fail the exam, you’ll have to pay again for the next try. This sets a good incentive to pass it the first time.
The test has a score range from 300 to 1000, with a 700 required to pass.
To take the test, you can simply schedule a proctored test online or visit the closest Pearson VUE Professional testing center.
How would my social circle know I’m verified?
Once you’ve passed the test, Facebook gives you a digital badge of certification, which you can share on social platforms. The badge has details of your qualifications, the date on which test was taken and the date your certification ends on. Sometimes, on rare occasions, Facebook awards you with a physical badge too.
So, if you want to up your game in Advertising and Marketing, it is essential that you get Facebook Blue Certification. It’ll open up doors of better and easier marketing for you.
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