Social media management has changed dramatically in the last decade, and it will continue to
change even more in the next ten years. In fact, it’s already started to change as early as this
year! This guide will give you tips on how to keep up with these changes so that you can
continue to grow your following and deepen your engagement with those followers in 2022 and
beyond.
- Active Listening
Active listening is all about the listener not the speaker. When you actively listen, you don’t react
or interrupt. Instead, you make sure to understand what the speaker is saying and take notes for
follow-up questions. Active listening can help people feel heard and understood during a difficult
time. It also opens up the door for an honest dialogue in which you might be able to offer some
much-needed guidance. It may seem like common sense but active listening requires
mindfulness on your part. You must concentrate on what someone else is saying in order to do it
effectively. We recommend practicing this skill with friends and family before attempting it with a
person who has lost a loved one recently. Simply go through any given conversation and make
note of how often you think, Yes! I know exactly how that feels! or No way! That never happened
to me!
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(2) The Importance of Hashtags
In order to make your posts more findable and compelling, use hashtags in your social media
posts. Hashtags are like keywords that help people find you and your content. The more
relevant hashtags you use, the more likely it is that someone will be able to find you when they
search on those words. These are the most popular current hashtags, but often times new ones
will rise up in popularity over time. If you don’t know what hashtag is being used, there are tools
out there that can help you discover them by typing in a word or phrase – these tools also
provide data on how popular the hashtag is at that moment and who else has been using it
recently. When starting out, try using no more than five hashtags per post as this gives you an
idea of which hashtags might resonate with your audience best. A good rule of thumb is to look
for hashtags that have a high number of recent tweets related to that topic, since these tend to
perform well. It may seem counterintuitive, but not all hashtags will resonate well with your
audience. Try using around six different hashtags on one post and see what works best for you
(more information here). Don't get too carried away though - if you're including 10+ hashtags
then you're probably just looking for attention! One last tip for managing facebook and instagram
accounts in 2022: always use appropriate captions so followers have some context about the
images before scrolling through endless photos from their feed!
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(3) Profiles are Personal, Posts are Public
Create a personal profile and post things that are important to you. This will help you feel more
connected to the community of others who share your interests. But remember, posts on your
personal profile are public so be careful what you share.
Create a business page and post things relevant to your industry. But remember, posts on your
business page are public so be keep that in mind when deciding how much information is too
much information.
Use filters and editing tools sparingly because they can make your photos look fake and give off
a bad vibe which could turn people off from wanting to follow you or buy from you in the future.
Post often but not all at once: People have short attention spans nowadays and scrolling
through your timeline for hours looking for updates can be exhausting. Try posting one picture at
a time with some occasional text-based updates in between. Don't be afraid to leave it up there:
The chances of someone finding out something about you by seeing it on social media are
slim-to-none these days (unless you're an actor or famous personality). You may as well live
your life knowing that anything goes as long as it's legal.
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(4) Privacy and Unintended Consequences
We’ve seen plenty of accounts in the news that have been shut down by social media giants
over the years, and it’s important to understand that this could happen to you. While Facebook
and Instagram are both great tools for promotion, they can be a double-edged sword if you don’t
know how to use them properly.
- Stay away from anything illegal or controversial: This is a no-brainer, but it bears repeating.
The more attention your posts get, the more likely they are to get flagged by someone at one of
these companies. Be careful what you post! You may not think it will cause any harm, but even
innocent photos might be flagged as inappropriate content. Remember that sometimes things
we post online reflect badly on us. If you want to put up something risque make sure your
privacy settings are set so only those who follow you can see the content. There's nothing
wrong with posting risque photos of yourself on your own timeline! That way those who follow
you will decide whether or not to view them themselves.
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(5) Take Advantage of Automation Tools
One of the best things about automation tools is that they take much of the guesswork out of
social media marketing. You'll have to be a little more involved with your posts, but you'll have
more time to focus on other things.
For example, if you want to post on both Twitter and Facebook at 8am every day, Hootsuite can
do it for you.
Hootsuite also makes it easy to publish content across multiple networks in one go so that you
never miss a beat. And with native mobile apps for iOS and Android, Hootsuite is always within
reach when inspiration strikes or when there's breaking news about your industry that needs to
be shared immediately. No matter what your business does, Hootsuite has features for any
situation.
The web-based app allows users to create an account and manage all their profiles from one
place - Google+, YouTube, LinkedIn, Tumblr - as well as any accounts you might use like Flickr
and WordPress blogs. There are over 30 integrations available including WordPress plugins that
make sharing from various websites onto Hootsuite simple.
Another popular feature of this social media management software is the Streams which allow
users to view all their streams (or groups) together in one place - making it easier to find important conversations that need immediate attention. Integrate Multiple Platforms: With Automation Tools Like Hootsuite, managing content across platforms becomes much easier.
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