Social media has noticed a significant boom in these recent years. Almost everyone is on different social media channels, but the one with the most monthly active user base is Facebook i.e., 2.6 billion.
As Facebook has this gigantic user base, all sizes of businesses are also getting on Facebook to approach their prospects and promote their business. Marketers also can’t ignore the potential reach that Facebook can give to businesses. Moreover, you can better communicate with your audience, potential customers and strengthen your brand image and customer relationship.
If you have a popular Facebook business profile, then you can drive some significant traffic to your website, boosting the opportunities of conversions.
Additionally, you also have Facebook ads to approach the extensive audience and meet your marketing goals efficiently. Facebook also offers the remarketing ads to reach your previous website visitors to double up your conversion rates.
So, there are various business benefits of Facebook marketing, and you should consider it in your FB marketing strategy.
Here are some effective Facebook marketing tips for small businesses to grab the potential benefits of FB advertising.
1. Create a Business Profile
The business profiles you see on Facebook are not personal profiles with business names. You need to create a business profile to represent your brand on Facebook. If you don't consider a business page, you can't have some features Facebook gives to business owners to manage their businesses. Moreover, people are most likely to trust a business page instead of a business profile.
It's also mentioned in Facebook Terms of Services that a personal profile should represent a person only. So, go to Facebook's page section and click on the create page button to set up your business profile.
2. Change Your Default Page URL with Vanity URL
Once you create your business profile, you'll get a random URL for your business page. This URL structure isn't human-readable, and you need to make it so to increase the understanding and shareability.
A vanity URL can help you with this and go to this page to create the vanity URL and follow the instructions.
3. Optimize Your About Section
Your about section holds detailed information about your business, which users can access from the "about" tab on your profile. On the other hand, your profile also shows a preview with a concise business description. Your initial profile preview should give a brief about your business to the users. If you are a business one is looking for, but your profile doesn't depict the same or not appropriately optimized, then the user won't like your profile. So, make sure you have a perfect business section with the correct details to represent your business online. Moreover, don't forget to fill in the short description field because it's the field from which your preview description is fetched.
So, optimize your about section to enhance your business's relevance to the particular niche and user understanding about your business.
4. Add Impressive Profile and Cover Photo Closely Relevant to Your Business
Your profile also has a significant role in being recognizable and engaging. If you have an enticing visual representation, then people will easily recognize you and explore your page.
The Facebook cover photo needs an 851*315 pixel image, and you should create an engrossing visual to grab the users' attention. Although, ensure you don't violate any Facebook page guidelines.
For a profile photo, you need a 180*180 size image, and it will appear as a thumbnail in search and other notification sections. You should try that your profile image resonates with your potential audience and intrigue them.
5. Respond to Messages Quickly
Facebook enables better communication between business and customers, and that's why people mostly approach businesses through comments or private messages. So, if you respond to your customers timely, then Facebook will give you a badge or show on your profile that you respond to messages quickly, which is fruitful. Because this badge will depict that you care for your users and are always available to support them, which increases your brand authority and engagement.
So, earn the "Very Responsive" or "typically replies within a day" badges to enhance your brand trust and customer relationship.
6. Add Call-to-Actions
As said earlier, Facebook gives some additional features or benefits to the business pages. You can add some CTA buttons on your business page to direct the user to some specific pages and complete the action.
For example, you can add the sign-up, book now, or reservation button on the page, so that users can directly click and complete their desired action while meeting your conversion goals. So, leverage the benefits of this amazing feature and boost your conversion rates.
Here are some popular CTA buttons.
And Many More…..!
7. Share Your Content on Facebook
You must be creating quality content for your website to generate the traffic and pamper the user personas. Along with your search engine traffic, you can also generate some additional traffic with Facebook. Once you publish your content on your website, share it on Facebook to drive your vast Facebook followers to your content.
Before sharing the content, make sure your content has a proper meta title and description because Facebook will fetch these to show your content snippet in the feed. If you have the correct title and description, users will click and explore your content; otherwise, they skip.
Moreover, write a suitable encouraging caption to increase the CTR. Lastly, if you add some links, then optimize them or don't use them at all. Because you add your content's link while posting it, which makes a box snippet in the feed, and is clickable, so no links required in captions.
Facebook is the biggest social network worldwide. Hence, share the best quality content and earn significant traffic from the vast user-base of Facebook.
8. Post Video Content or Do Live Sessions
People these days prefer video content, and if you publish valuable video content, you can increase your engagement and rankings on Facebook.
Moreover, videos can better convey your message and influence the user persona to choose your product or services.
Moreover, you should also do live video sessions to interact with your audience in real-time and talk to them. Facebook ranks live videos higher than other videos or posts, and you can reach more audiences with Facebook live. So, post videos and do live video sessions to improve engagement and rankings. The more the rankings, the more the traffic and sales.
9. Add Social Media Buttons on Web Pages/Blogs
Social sharing buttons help your customers to share your content and interact with you on Facebook. Your Facebook posts can reach only your followers, but when a user shares your content or services, it approaches their followers and boosts your reach. Moreover, this way, you can increase your followers with reach, while escalating the profile engagement. So, add social media buttons on your webpages and encourage users to share your page on their social media handles.
10. Consider Facebook Ads
Facebook offers the advertising services so you can approach the customers that aren’t your followers. You can amplify your reach to all your potential customers and promote your product/services. There are numerous kinds of ads, like photo ads, video ads, story ads, slideshow ads, dynamic product ads, etc. So, reach to your customers with all available ad types and generate profile engagement and website traffic consequently.
Furthermore, you should also utilize Facebook remarketing ads. Remarketing ads have better conversion rates, and you can reach all your previous website visitors on interested customers.
11. A/B Test Your Ads
It’s not mandatory that your approved ad performs well, as it depends on the customer's behavior and various other factors. So, instead of relying on one ad copy, you should create multiple versions with engaging content to test the best performing ads.
So, for the one objective, create multiple ad copies and test them all to find the best one and the related insights to refine one or create other new ads.
12. Target Right Audience
As discussed, Facebook ads boost your reach and conversions, but only if your ads show up to the right audience. If you promote your services to irrelevant audiences, you will not have any followers or conversion.
Facebook ads give you several ad settings and demographics to filter the right audience for your ad targeting and invigorating maximum ROI.
13. Use Facebook Insights
Tracking and measurement are essential to scale your efforts and test effectiveness. Facebook’s insights tool allows you to track user behavior and other useful insights about your ads and posts.
You can analyze the behavior on the ads to make the refinements to increase the favorable actions. You need to keep optimizing for best results, and the Facebook insights tool gives you feedback in the form of data to make the necessary changes.
So, leverage the benefits of this amazing tool to optimize your business profile & ads, and have flabbergasting results.
These are the ultimate Facebook advertising tips for small businesses to earn the business from the world's most popular social media channel. If you are not confident with Facebook ads, and don't have appropriate skills, then you can consider the Facebook ad management services to uplift your marketing ROI and business growth.