How to Run Facebook Ad For A Small Or Enterprises Business

Follow This Steps to Run Facebook Ad With Facebook Campaign

Facebook is the Best efficient way to increase online sales as it is Any Where to 1.97 billion active users. Facebook helps your online business And Offline Business to connect with users who matters the most Want Know . With large user-base and easy-to-navigate interface, advertising on Facebook involves minimum risk of time and money. Its very low and best platform to marketing your products.

It helps you to start a targeted audience and increase visibility of your products. You can set a desired budget which you want to spend over a set period. Clicks at Facebook can cost you less than $1, depending upon the audience and reach you are targeting.

Facebook directs users to your Fb business page users to fill lead generation form, make a phone call or buy any product or service.

Step 1: Log in to Facebook Account

Simply log in to Facebook Account, then click on “Create on Ad” in the drop down menu next to the home button. It will take you to “Advertise on Facebook Page”.

Step 2: Choose Objective
What's your marketing objective?
Facebook gives you the freedom to select from a wide range of specific business goals. Some of them are:

1.App Engagement
2.App Install
3.Post Boosts
4.Offer Claims
5.Page Likes
6.Website Conversions
7.Video Views
8.Event Responses

Step 3: Create Your Advert Account

Enter your account information and fill required information such as account country, time zone and currency. All your advertising billing and data will be recorded in the currency and time zone of your choice. To change these in the future, you'll have to create a new advert account so fill very carefully data.

Step 4: Define Your Audience

You need to experiment with several targeting option available here at Facebook Adverts. These experiments will help you in finalizing the audience that best fits your business goals.

Facebook targeting tool takes into consideration all the major prospects so that your ad gets trigger to the most relevant audience.

The accuracy of estimates is based on factors such as past campaign data, the budget you've entered and market data. Numbers are provided to give you an idea of performance for your budget, but are only estimates and don't guarantee results.

You can choose between a specific audience (age, location, gender, language etc.) If you driving traffic to your website is the primary objective, then focus on audiences who can become potential customers. Otherwise, you can select broad audience if you just want to build general brand awareness.

Target Adverts to People Who Know Your Business
You can create a Custom Audience to show adverts to your contacts, website visitors or app users. Create a Custom Audience.

Step 5: Set Placement

Select apps and services offered by Facebook, where you want to run your Facebook Adverts. The available placements are:

Facebook feeds (mobile and desktop)
Facebook right-hand column
Instagram
Audience Network

We recommend you to select “Automatic Placements” as it will automatically show your ad to audience in the place likely to perform best.

Step 6: Allocate Budget & schedule ( Define how much you'd like to spend, and when you'd like your adverts to appear.)

Facebook allows you to choose a daily budget or a life time budget. Daily budget will run your ad continuously throughout the day. if you want to run your ad campaign for a specific period of time, then go for Lifetime budget option

Step 7: Choose the Format of Your advertisement

Choose how you would like your advert to look. You can either select single image ad or a multi-image image (Carousel). A carousel is three to five scrolling images that comes with no extra cost.

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