“ Here is a Fun Fact: If Facebook were a country, it would be the highest populated in the world. ”
Yes, you read it right!
Facebook has 2.89 billion MAUs making it the largest social media platform in the world. Globally, Facebook is used to connect and communicate with loved ones, discover what’s new, and as
Facebook puts it - “to share what matters the most”.
However, what also excites the Facebook audience is the easy connect with their favorite brands. According to statistics, 1.6 billion Facebook users are connected to a small business on the platform. But with the addition of new smart marketing features, such as chatbots, the marketplace, 360-videos, new targeting capabilities, and the algorithm updates, Facebook has evolved in a lot of ways that has changed the reasons to use Facebook marketing strategies for all companies.
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