Using Facebook to Turn Your Market into a Money Machine
Chapter 1:
Network Marketing Facebook Basics
Synopsis
Just creating a profile is simply not the end to the Facebook style of
launching and capitalizing on any endeavor. It entails much more
than simply this and the following are some points to consider:
The Basics
After creating a suitable profile the continuous step of ensuring the
line of communication is kept open at all times is important.
Positioning the business platform and staying in touch with the
viewers will give the site the exposure it needs.
Unfortunate but all so true is the fact that the eye makes judgments’
long before the actual material is examined therefore presenting a
pleasing file picture is very important as is the follow up information
featured.
This is the one chance the posting has to attract the viewer within the
very slim window of opportunity.
The wall is the main platform of interaction thus the need to post
relevant and interesting content. Keeping this light and entertaining
will help to keep viewers come back for more.
However constant alerts may cause an annoyance so striking a
comfortable balance is important.
Society now is predominantly more attracted to visual stimulation
and this is further broken down into the popular viewing of pictures
and photos and other similar platforms when compared to the written
word.
Therefore there is a need to explore the possibility of offering a well
designed pictorial viewing that will help to enhance the viewer’s
experience.
Getting into a Facebook group is also another way to create interest in
the endeavor being promoted as those within the group are usually
like minded or connected to the posting in a more personal way
Chapter 2:
Use A Great Profile And Appropriate Picture
Synopsis
Being able to identify with the other party that is part of the
interaction is simply something that is considered normal and in fact
comfortable, therefore choosing or creating a suitable yet attention
grabbing profile and appropriate picture to be featured is very
important.
The Way You Present Yourself
The following are some of the reasons as to why this may be
considered necessary by most:
As everyone wants to make a good first impression this choice
should be given due consideration and be well thought of. The
profile picture says a lot about the individual without even
having to actually view the written material posted therefore it
is very important to capture the attention of the viewer at the
very onset of viewing the profile picture. As this profile picture
will be viewed by anyone and everyone the choice made must be
one that the host is comfortable with. However there is always
the option available to change it periodically though unless this
is an expected trait of the host it may end up causing more confusion than interest.
Featuring other elements like logos is also a good idea if the
said logo is self descriptive or well known; otherwise this is not
a good item to use on the profile. Unrecognizable elements
usually do not command as much attention as recognizable
ones.
Keeping the profile picture as simple as possible is also advised
as that the element of easy recognition and connections is
evident. Thought the element of consistency is sometimes
considered boring it can also contribute positively when the
profile picture is easily recognized.
The profile picture chosen should in some way impression upon
the viewer the type of endeavor about to be viewed. Therefore it
is prudent to judge carefully the perception that the choice will
create and eventually the appropriate choice will be made.
Chapter 3:
Add Friends With Like Interests
Synopsis
Being designed as a social networking site, Facebook encourages the
networking between old and newly found friends to add to the list, for
the purpose of sharing information, news and other happenings.
People You Understand
Perhaps the first step would be to log on to the Facebook entity to
start the search for either old, lost connections or find and make
new connections.
Going to the “my friends” page will allow the individual the
opportunity to have a quick view of the lists of current friends and
some details about them.
Also accessing the “friend finder” tab or “search your address
book” will allow for the contact details to be viewed. When all the
relevant details are correctly entered the individual’s email and
password will be able to get the contacts from Hotmail, AOL,
Gmail, MSN and Yahoo in the drop down menu phase.
Upon clicking the page featuring the external address book
specification will be visible and this will include even those already
recorded as friends on Facebook.
The final step would be to then click on those that interest the
individual to be requested as friends, upon which the receiving
party will either decline or accept the promoting, and respond
accordingly.
Once the contact list is made available, writing posting that is
individual and personal in its style rather that one format fits all is
a more professional way on initiating contact. This individualistic
design will help to create the sense of sincerity and honesty. When
some form of acknowledgement is evident, thanking the other
party for the response is equally important.
Also to be included for maximum social marketing exposure is the
posting of material that includes the websites, twitter account,
links and any other self explanatory platforms used for the
furtherance of the endeavor being touted.
Chapter 4:
Use Photo Albums And Videos
Synopsis
Sometimes mere written descriptions of something will not work as
effectively as actually having the visual picture of it. Therefore the use
of photo albums and videos can be quite useful in getting the desired
message across to the viewers. Posting these on Facebook usually
contributes to all the members of the group being able to view and
comment on the material being posted.
The Extras
This is especially important if the material intended for posting is also
something that is meant to be shared with a certain target audience.
There is also the element of convenience whereby all the members of
the target audience is unable to view the material at the same time,
thus facilitating and catering to this is where the use of photo albums
and videos play a part.
Below is a step by step menu on how to feature the photo or video on
Facebook:
Clicking on the video icon or photo icon on the publisher at the
top of the group wall is the first step.
Then the photo should be taken or the video loading started.
For the photo then posing and following the onscreen
instructions while for the video the click should be done on the
choose file icon.
Adding a comment to the photo or navigating the video to the
select click and do so.
The last step would be to select share and this would bring the
posting to the target audience intended.
This form of posting is definitely beneficial as it can be considered
comparatively cost effective as most of the elements involved do no
really require expert involvement.
Using this method to get the service or product recognized by the
target audience will eventually help to create the awareness needed to
elevate the revenue earning process.
The probability of being able to boost productively is also evident
while engaging, educating and selling to the target audience is achieved.